ATLANTA – The Atlanta Braves are charting a new course for how fans consume their games, announcing the launch of BravesVision, a multimedia platform that will become the team’s official local television home beginning with the 2026 Major League Baseball season. The move represents a significant shift in control, with the Braves organization taking full oversight of the production, sales, marketing, and distribution of its broadcasts – a strategy reminiscent of a previous era of team ownership in broadcasting.
The announcement, made Tuesday, signals a growing trend among professional sports teams to reclaim ownership of their media rights, allowing for greater control over the fan experience and revenue streams. BravesVision aims to deliver more than 140 games during the regular season, alongside extensive pre- and post-game programming, to fans across the team’s six-state territory. A key benefit for viewers will be the elimination of blackout restrictions, a frequent frustration for baseball fans.
“This endeavor will bring the most vital link to our fanbase – our television broadcast – back under the control of our organization,” said Braves President and CEO Derek Schiller. “Generations of Braves fans were raised watching games on a network that shared ownership with the baseball team. With BravesVision, we believe that we can present Braves baseball in new and innovative ways allowing us to expand and elevate our storytelling capabilities across all of our platforms.”
Expanding Access: How Fans Can Watch BravesVision
The Braves are planning a multi-faceted distribution strategy for BravesVision, ensuring accessibility for a wide range of fans. Viewers will have several options to tune in, including through traditional video service providers like cable, satellite, and streaming services. The team is currently finalizing deals with these distributors and will provide updates on channel locations as they become available. As MLB.com reported, the Braves are employing a direct-to-distributor model to facilitate these partnerships.
For those who prefer to stream, BravesVision will also be available on Major League Baseball’s streaming platform, Braves.TV. A subscription to Braves.TV will grant access to all regular season non-national exclusive Braves games without blackouts. Fans can also opt for an out-of-market package to view games from every MLB team. This expanded streaming availability is a significant benefit for fans who have moved outside of the Braves’ traditional broadcast territory.
A Robust Multimedia Presence
BravesVision isn’t simply about television broadcasts. it’s intended to integrate with and enhance the team’s existing multimedia platform. The Braves already boast the largest radio affiliate network in Major League Baseball, alongside a growing presence in short-form video content and award-winning in-game productions. The team also maintains a substantial social media following, with over eight million followers across various platforms.
This broader strategy reflects a commitment to reaching fans wherever they are and delivering content in the formats they prefer. The team’s investment in multimedia is designed to deepen fan engagement and build a stronger connection with the Braves brand.
Spring Training Coverage and National Broadcasts
The Braves are also expanding their coverage of Spring Training, partnering with Gray Media to broadcast 15 games across 26 markets in the Southeast in 2026. These games will be available on Gray local television stations and streamed live for free on Braves.TV, requiring only a free account creation for access. This expanded Spring Training coverage provides fans with an early look at the team as they prepare for the regular season.
Despite the launch of BravesVision, the team will continue to appear in nationally televised games on major networks such as FOX/FS1, ESPN, TBS, NBC/Peacock, and Apple TV. These national broadcasts will complement the local coverage provided by BravesVision, ensuring that Braves games remain accessible to a broad audience.
The launch of BravesVision represents a significant investment in the future of Braves broadcasting and a commitment to delivering an enhanced experience for fans. The team’s decision to take control of its broadcast rights underscores the growing importance of direct-to-consumer media strategies in professional sports. Fans can expect further updates on distribution partnerships and programming details as the 2026 season approaches.
The next key date for BravesVision will be updates on distribution deals with cable, satellite, and streaming services, which the team has indicated they will share as those agreements are finalized. Fans are encouraged to visit the official Braves website for the latest information.
What are your thoughts on the Braves taking control of their broadcast rights? Share your comments below and let us know how you plan to watch BravesVision!
