2024-04-19 02:47:30
According to the agency Big Hit Music on the 17th, ‘BTS POP-UP: MONOCHROME‘ will be held in Seongsu-dong, Seongdong-gu, Seoul from the 26th to May 12.
At 12:30 pm on this day, several posters with the schedule and location of ‘BTS Pop-up: Monochrome’ were posted on BTS’ official SNS account.
A poster contains black and white photos of BTS that have never been released before, taken before the members enlisted. Another poster was designed to look like a box with the word ‘Monochrome’ passing on a conveyor belt, arousing fans’ curiosity.
The pop-up concept of delivering memories of BTS to fans around the world is interesting. This pop-up is based on the motif of ‘Memory Cloud’, where the precious memories of ARMY and BTS are made into clouds and stored in a bottle. ‘Memory Cloud’ is BTS’ fourth muster from BTS’ fan meeting held in 2018. [해피 에버 애프터]'(BTS 4TH MUSTER [Happy Ever After]) first appeared in One of the ‘memory clouds’ being kept is ‘Monochrome’.
The black and white photo released this time is part of the ‘Memory Cloud’ prepared by BTS for ARMY. On the 15th, a virtual experiential homepage decorated with a logistics tracking webpage design was opened so that this ‘memory cloud’ can actually be delivered to ARMY.
By guessing and entering the invoice number on the homepage’s first screen, you can sequentially check detailed information on the ‘BTS Monochrome’ project. If you successfully enter the invoice code, a series of processes follow until you receive the ‘memory cloud’, including requesting inspection and issuing coupons. Through ARMY’s active participation, various contents and spaces are connected into one story. If you visit the offline pop-up to pick up ‘Memory Cloud’, you can enjoy various things to enjoy, such as an exhibition of BTS’ unreleased portraits and on-site events.
This offline pop-up is the finale event of the ‘BTS Monochrome’ project, a journey to find the ‘memory cloud’ that ARMY has kept for a long time. Starting with the announcement of this pop-up, content that will allow fans to enjoy the pop-up in a more meaningful way will be released.
[Queen 김경은 기자]
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2024-04-19 02:47:30