BTS’s V has been named global brand ambassador for tech company Nothing, starring in the launch campaign for the Headphone (1) Pro, which features a triple-driver audio system, adaptive noise cancellation, and a $399 price tag, with availability announced for Sept. 29, 2026.
BTS member V has become the latest global brand ambassador for tech startup Nothing, starring in the launch campaign for the company’s flagship Headphone (1) Pro. The headphones, priced at $399, were described by Nothing as the most advanced audio product to date,
with a triple-driver architecture designed to deliver high-fidelity sound across a wide frequency range.
V’s Role and the Campaign
V’s involvement marks a strategic move for Nothing, following Charli xcx’s earlier appointment as a global brand ambassador. The campaign, shot in Seoul by photographer Dorothea Sing Zhang, emphasizes technical excellence
and creative expression,
with V modeling the Headphone (1) Pro in multiple color variants. I’m excited to be part of this bold new chapter with Nothing,
V said in a statement, highlighting the device’s design philosophy. Nothing CEO Carl Pei praised V’s fearless experimentation,
linking the artist’s creative approach to the headphones’ flexibility for both casual and professional use.
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Technical Specifications and Features
The Headphone (1) Pro boasts a triple-driver system, including a 40-mm bass dynamic driver, a precision dynamic driver, and a treble xMEMS driver, engineered to deliver detail and immersion
across a 20Hz-40kHz frequency range. The headphones use a 10-microphone system for real-time adaptive active noise cancellation, with improved performance in challenging environments like wind and traffic. Additional features include 68 hours of battery life, a flat equalizer switch for neutral sound profiles, and a redesigned ear cushion with an 8 mm silicone baffle wall for enhanced noise control. The device, made with aluminum and titanium, weighs 327 grams and includes a 10-mic system for noise cancellation.
Market Positioning and Availability
Priced at $399, the Headphone (1) Pro hits the market on Sept. 29, 2026. The headphones will be available at nothing.tech, Amazon, and Best Buy’s North America locations. Gokpop also noted that the product will be available in Malaysia at a later date, though local availability details will be announced soon.
Broader Implications for Nothing’s Brand Strategy
The Headphone (1) Pro launch highlights a growing trend of tech brands leveraging celebrity partnerships to enhance product appeal. With its advanced features and strategic marketing, the headphones aim to carve a niche in the competitive audio market, though their success will depend on consumer reception and differentiation from established competitors.