2024-02-02 16:53:12
By Claudia Cohen
Published yesterday at 5:53 p.m., Updated yesterday at 5:53 p.m.
Richard Edelman.
DAMIEN GRENON/Photo12 via AFP
INTERVIEW – For the boss of the public relations agency Edelman, the “pandemic” of disinformation must encourage companies to be more vigilant.
Richard Edelman has been the Chairman and CEO of Edelman, a global leader in independent public relations, for twenty years. Founded by his father seven decades ago, the American group has just produced its Trust 2024 Barometer, which looks at the trust of citizens of twenty-eight countries in institutions.
LE FIGARO. – How do you explain the proliferation of disinformation that is spreading across the world today?
RICHARD EDELMAN. – In recent years, we have witnessed a dispersion of authority across the world, which contributes to fueling disinformation. The logic of hierarchy has faded and trust has become local: citizens give more and more credit to their mayor, to their business, to what their loved ones send them on WhatsApp. While trust in governments has collapsed. Their lack of competence to act on major economic or climatic issues as well as their ethics are particularly singled out, in countries…
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