Pitti Uomo will return to the Fortezza da Basso in Florence from January 12 to 15, 2027, for its 111th edition. The trade show, themed “Go Wild,” will host over 700 exhibitors as it continues to serve as a central hub for the international menswear industry, according to The Wom.
Which brands are joining the January event?
American labels Calvin Klein and Tommy Hilfiger have joined the schedule for the upcoming edition. Calvin Klein is making its official debut at the fairgrounds, where it will occupy the Sala delle Colonne to showcase the denim portion of its fall 2027 collection, WWD reported. Tommy Hilfiger is returning to the trade show following previous appearances in 2017 and 2025.
Other returning U.S.-based exhibitors include Gant, Rag & Bone, and Original Penguin, which will debut a capsule collection designed in Japan. As reported by The Wom, Wp Lavori in Corso will also return to the fair, while the Japanese footwear brand Subu will introduce an insulated winter sandal concept.
Who are the guest designers?
The 111th edition features three guest designers and several special projects. British brand Dunhill will unveil its fall 2027 collection on January 14 at the Palazzo Corsini, while Indian label Kartik Research will present its collection at the Marino Marini Museum on January 13.
The Chinese outerwear brand Raxxy will create an installation at the fair, according to WWD. Thewom.it notes that the event will also feature a project by Consinee Group exploring artistic connections between medieval Florence and imperial China.
Exhibitors and applications increase despite challenging market
Organizers said that about 44 percent of exhibitors are coming from abroad, and applications for the show have increased by 28 percent. Italypost.it reports that the event expects thousands of buyers to attend, with a specific focus on Asian markets. Despite a challenging start to the year, industry leaders expressed a focus on refining strategies for the current market.
How is the trade show organized?
Pitti Uomo will be divided into five sections: Fantastic Classic, Futuro Maschile, Dynamic Attitude, Superstyling, and I Go Out. The “A New Wardrobe” section will debut on the attic floor of the main pavilion to showcase niche brands. According to The Wom, the event will also feature an installation by Edward Buchanan celebrating the 50-year history of Pitti Filati, alongside a renewed outdoor section and a dedicated beauty area.
The fair will also include the return of the HiBeauty space for fragrances and collaborations with institutional fashion associations such as Code Korea, China Wave, and the Promas and ICEX areas for French and Spanish labels.
Japanese participation continues with the J Quality and J Leather programs, as well as an exhibit by the retailer Beams titled “Expedition Club,” which features vintage outerwear and archival pieces from the Outdoor Recreation Archive at Utah State University.