New York – Grammy Award-winning singer-songwriter Rosalía has been named the new face of Calvin Klein’s Euphoria Elixirs fragrance collection, the brands announced on Tuesday, February 19, 2026. The collaboration marks a significant moment for the iconic fashion house and the rising global superstar, blending the worlds of music, fashion, and fragrance. This partnership aims to capture the essence of the new parfums and resonate with a diverse audience seeking self-expression and individuality.
The Euphoria Elixirs collection features three distinct scents – Magnetic Elixir, Bold Elixir, and Solar Elixir – each designed to evoke a unique emotional and sensory experience. Calvin Klein, Inc., a subsidiary of PVH Corp. [NYSE: PVH], and Calvin Klein Fragrances, a division of Coty Inc. [NYSE: COTY], unveiled Rosalía as the campaign’s front and brand ambassador, signaling a fresh direction for the Euphoria line. The announcement underscores Calvin Klein’s continued commitment to innovation and its ability to connect with contemporary culture.
A New Chapter for Euphoria
The Euphoria fragrance line has long been a staple in the beauty industry, known for its captivating and alluring scents. The introduction of Euphoria Elixirs represents an evolution of the brand, offering a more nuanced and personalized fragrance experience. The three new parfums are intended to cater to different facets of the wearer’s personality, allowing for a deeper connection with the scent. Calvin Klein’s history of bold, non-conformist ideals, dating back to its founding in New York in 1968, is reflected in this latest venture, according to PVH’s brand overview.
Rosalía: A Global Icon
Rosalía, a Grammy Award-winning artist, has quickly become a global icon, celebrated for her innovative music, captivating performances, and unique style. Her artistry transcends musical boundaries, blending flamenco traditions with contemporary sounds. Her influence extends beyond music, impacting fashion and culture worldwide. Her selection as the face of Euphoria Elixirs aligns with Calvin Klein’s strategy of partnering with individuals who embody the brand’s values of self-expression and individuality. News of the partnership was also reported by Standard-Journal.
The Elixirs: Magnetic, Bold, and Solar
Each of the three Euphoria Elixirs is designed to represent a different facet of feminine energy. Magnetic Elixir aims to capture a sense of irresistible attraction, Bold Elixir embodies confidence and strength, and Solar Elixir radiates warmth and vitality. The fragrances are described as “intense creations,” suggesting a long-lasting and impactful scent profile. The campaign visuals, as released by Calvin Klein Fragrances, showcase Rosalía embodying these qualities, further emphasizing the connection between the artist and the fragrances.
Calvin Klein and PVH: A Continued Partnership
Calvin Klein has been a leading global fashion lifestyle brand since its inception, known for its minimalist and sensual aesthetic. The brand’s success is closely tied to its ability to adapt to changing cultural trends while maintaining its core identity. PVH Corp. Acquired Calvin Klein in 2003 and has since overseen the brand’s global expansion and continued growth. In 2024, global retail sales for Calvin Klein brands – including CK Calvin Klein, Calvin Klein Jeans, Calvin Klein Underwear, and Calvin Klein Performance – reached approximately $9 billion. This partnership with Coty Inc. For fragrances further strengthens Calvin Klein’s position in the beauty market.
The campaign featuring Rosalía is expected to launch across various platforms, including television, digital media, and social media, in the coming weeks. Calvin Klein continues to solidify its position as an innovator of emerging digital platforms and modern marketing campaigns.
The next step in the rollout of the Euphoria Elixirs collection will be the official launch date of the fragrances and the full release of the campaign materials. Consumers can expect to see the parfums available for purchase at major retailers and online through Calvin Klein’s website in the coming months.
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