The world of confectionery is seeing a surge in functional treats, and Spanish company Candy Glam is leading the charge. Their innovative approach, blending the appeal of gummy candies and chocolate with health-focused ingredients, recently earned them top honors at the ISM New Product Showcase 2026 in Cologne, Germany. The winning product, a Creatine Gummy Bar with chocolate, signals a growing trend toward snacks that offer both indulgence and performance benefits. This focus on functional confectionery is attracting attention from both athletes and health-conscious consumers.
Candy Glam’s Creatine Gummy Bar isn’t just a novelty; it’s a carefully formulated product designed to support physical performance. The bar, featuring a banana flavor and coated in 70% dark chocolate, incorporates Creavitalis, a highly bioavailable form of creatine monohydrate. Creatine is a naturally occurring compound known to enhance strength, power, and muscle recovery – making this gummy bar a potentially valuable tool for athletes and fitness enthusiasts. Notably, the formulation is 100% vegan, catering to a growing segment of the population seeking plant-based options. The company’s success at ISM, where they competed against over 150 entries from 23 countries, underscores the increasing demand for innovative and health-conscious snack options, as reported by the National Confectioners Association.
Beyond Creatine: A Range of Functional Gummies
The Creatine Gummy Bar is just one piece of Candy Glam’s expanding portfolio. The company too offers gummy bars focused on hydration and energy, all featuring the same high-quality 70% dark chocolate coating. An electrolyte gummy, flavored with orange, aims to replenish vital minerals lost during exercise, providing a convenient and effective way for athletes and active individuals to stay hydrated. A red berry-flavored energy gummy bar offers a “clean energy” boost, positioning itself as a premium option within the healthy snack market. These offerings demonstrate Candy Glam’s commitment to developing a diverse range of functional snacks tailored to different needs and preferences.
But Candy Glam isn’t solely focused on performance-enhancing gummies. Recognizing the demand for more natural and authentic snack options, they’ve also introduced a line of 100% fruit gummies. Available in cherry, mixed berry, mango-passion fruit, and banana flavors, these gummies appeal to consumers seeking recognizable ingredients and a more natural alternative to traditional snacks. These fruit gummies are designed to deliver a genuine fruit taste without artificial additives.
Vegan Options and a Growing Market
Expanding accessibility, Candy Glam also offers vegan gummies in cherry, strawberry, and mango-passion fruit flavors. These gummies are formulated without gelatin and are suitable for plant-based diets, incorporating 10% fruit content alongside natural aromas and colorings. This caters to the increasing popularity of veganism and plant-based lifestyles, offering a modern alternative within the gummy and supplement market. The company’s dedication to vegan options reflects a broader industry trend toward inclusivity and catering to diverse dietary needs.
A Key Boost for a Young Company
Winning the New Product Showcase at ISM 2026 represents a significant milestone for Candy Glam, a relatively young company rapidly expanding its market presence. According to Sweet Press, the award is expected to significantly boost the company’s growth trajectory. The recognition from an expert jury, comprised of industry professionals, academics, and trade representatives, validates Candy Glam’s innovative approach and positions them as a key player in the evolving confectionery and sports nutrition landscape.
As consumers increasingly seek snacks that align with their health and wellness goals, companies like Candy Glam are poised to capitalize on this trend. The combination of appealing flavors, convenient formats, and functional ingredients is proving to be a winning formula. The company’s continued innovation and expansion of its product line will be crucial as it navigates the competitive snack market.
Candy Glam is currently focused on expanding its distribution network and bringing its range of gummies and bars to a wider audience. Further details regarding international expansion plans and new product development are expected to be released in the coming months.
Disclaimer: This article provides information for general knowledge and informational purposes only, and does not constitute medical advice. It is essential to consult with a qualified healthcare professional for any health concerns or before making any decisions related to your health or treatment.
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