2024-03-14 15:13:46
Social media stars have a strong reach. But this doesn’t just apply to people – four-legged friends can also quickly gain thousands of followers on Instagram.
While most people are familiar with influencers today, things are different when it comes to petfluencers. Cats and dogs are not only the two most popular pets in Germany. They also become celebrities on platforms like Instagram and TikTok.
Make the house cat a star
Hundreds of thousands of followers subscribe to petfluencers’ channels. A range that is also interesting for companies. Simply taking a few photos of your own cat on the couch, setting up an Instagram account and watching your cat get clicks – it’s still not that easy.
Media agencies are now behind many successful channels on Instagram or TikTok. Setting the scene professionally and building reach and contracts with marketing partners requires know-how and networks. First, however, the agencies have to become aware of you. The following is important for this:
- The algorithm rewards regular posting. If you want to make your pet a star, be patient.
- You can achieve views and followers through creative ideas. Think carefully about how you present your four-legged friend.
- As the operator of the channel, you have to communicate with the followers. Build a community.
- Having a four-legged internet star is like having a job. Good contacts help. Networking with other petfluencers opens up new opportunities.
Possible earnings
Here are just four examples of cats and dogs as social media stars:
- ridgeback_diaries
- Verwolft (Nicole Lenhard)
- missyminzi
- realgrumpycat
Some, like Grumpy Cat, have millions of followers. As the reach increases, the revenue from the channels also increases. Five to six-figure amounts for a post are sums that celebrities on four paws collect. In general, the revenue is lower; it depends largely on the number of followers.
Petfluencer and animal protection
In Germany, animal protection is regulated by law. Of course, this also influences their appearances on social media platforms. As a channel operator, it is your job to comply with applicable bans and not to put your Petfluencer in danger for spectacular pictures.