Factory on canvas (photo by Moshe Shai Flash 90)
Al Bad Company reports today that the company’s CEO Dan Mesika has announced his intention to end his position at the end of September 2022, after 7 years in which he served as CEO and led strategic moves in the company.
The company’s board of directors agreed to Dan Mesika’s request and his desire to address other professional challenges, and appointed a search committee to find a new CEO.
Under Dan Mesika’s strategy, a strategy to strengthen canvas operations in Europe was implemented, inter alia, through two significant moves to establish a plant in Poland and the acquisition of Optimal Care in Spain, which established the company’s global position, expanded its geographical spread and increased production capacity. New production.
In addition, during Dan’s tenure as CEO, the company entered the production of green products with the establishment of a factory in Dimona and the production of a unique fabric based on washable and freak raw material as well as with the addition of a dedicated production line that meets stringent environmental regulations and non-use of plastics. In the coming years revenue will be significant and position the on canvas as a market leader.
About a year ago, under the management of Dan Mesika, it underwent a change in the organizational structure and is managed through five divisions, so that each is measured independently while achieving a higher synergy between all production and sales activities in each geographical area. The move helped focus the company and create an optimal response to customer needs. As part of the streamlining measures carried out at the company, Dan also led the sale of the absorption products activity, which caused the company losses over the years.
Mickey Lazar, Chairman on Canvas, said: “I would like to thank Dan Mesika, on behalf of the members of the Board of Directors and on behalf of the company’s employees and managers, for his significant and long-standing contribution in leading Canvas to the status of a leading global manufacturer of wet wipes and feminine hygiene. “Dan has made significant moves in the company, which form a solid foundation for the next CEO to continue marching the company to achievements and growth. I wish Dan success in his future endeavors.”
Dan Mesika said: “I am grateful for the privilege I was given to lead Al Bad on 7 years in which we strengthened the company’s business and competitive position. I am especially proud that during the Corona crisis the company managed to ensure the health and continued employment and livelihood of all employees. To satisfy the needs of the customers. I am happy that in my time Bada decided to enter the field of manufacturing green products by looking ahead and adapting the company’s activities to tomorrow’s. On Bada enjoyed a development momentum and investments And reach further heights. ”
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