Growing AgeTech Market Highlighted at CES 2026
CES 2026 continued to demonstrate the burgeoning market opportunity presented by the aging population, with a dedicated collaborative space showcasing innovations designed for older adults. The event, mirroring the trend from the previous year, attracted a diverse range of companies – from startups to Fortune 100 giants – all focused on developing solutions to meet the unique needs of this demographic.
This growing interest is backed by data. A recent AARP survey of 3,838 U.S.adults (conducted September-October 2025 and published in the December 2025 report, 2026 Tech Trends and Adults 50-Plus) reveals a significant increase in technology adoption among those aged 50 and older, including smartphones, wearables, and tablets.
Crucially,older adults aren’t just owning these devices; they are finding genuine value in them. The AARP research highlights that three-quarters of individuals aged 70 and older are now using technology to maintain connections with family and friends. This positive sentiment is widespread, with two-thirds of older Americans viewing technology favorably, citing benefits like simplifying daily life, easing the aging process, enriching their lives, and enabling self-reliant living.
The AgeTech Collaborative at CES 2026 itself was a testament to this growth, hosting over 695 participants – startups, investors, and established companies. Exhibits spanned a wide range of areas including wellness & prevention, care management, diagnostics, and nutrition. Examples included enhanced nutritional products like protein-added Progresso soup from General Mills,and smartglasses with audio capabilities from EssilorLuxottica.
AARP further emphasized the positive potential of technology with their immersive experience, “Aging Without Limits: The Future of AgeTech,” designed to inspire visitors to envision a future where aging is empowering and creative. The space featured interactive displays and thought-provoking concepts.
Key Takeaways:
* Growing Market: The AgeTech market is experiencing significant growth, attracting diverse players.
* Increased Adoption: Technology adoption is rising rapidly among adults 50+, notably for staying connected.
* Positive Perception: Older adults largely view technology as beneficial and life-enhancing.
* Focus Areas: Innovation is concentrated in areas like wellness, care management, and nutrition.
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