Chiara Ferragni’s “Incredibile” candle Backed by Financially Troubled Tech Firm
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A new candle launch from digital entrepreneur chiara Ferragni is being powered by a technology partner facing significant financial headwinds, raising questions about the stability of the e-commerce infrastructure behind the popular brand. The candle, aptly named “It’s Gonna Be Incredibile,” is now available for purchase on Ferragni’s online store, which is controlled by her holding company, Fenice.
triboo’s Struggles Behind the Scenes
While Ferragni’s brand continues to thrive, the technological backbone of her online retail operation, Triboo, is grappling wiht a deepening financial crisis. The publicly listed company, chaired by Riccardo Monti and led by CEO and founder Giulio Corno, has experienced a dramatic decline in its stock value. This year alone,Triboo has lost 35.18% of its value, and a staggering 67.87% over the past three years.
“The current market conditions are creating significant challenges for companies like Triboo,” noted one financial analyst.
The severity of the situation prompted an unusual shareholders’ meeting on October 28th, resulting in a decision to reduce the company’s share capital from €28.7 million to €13.8 million, a direct consequence of recent financial losses.
Declining Revenue and Mounting Debt
Triboo’s financial woes are reflected in its revenue figures. In the first half of the year,the group reported consolidated revenues of €28.1 million, a 17.2% decrease compared to the €33.9 million generated during the same period last year. This contraction is attributed to the conclusion of e-commerce partnership contracts with several clients in the latter half of 2024, shrinking the company’s operational scope, coupled with broader market uncertainty.
despite achieving an EBITDA of €4.5 million, Triboo is burdened by a substantial net financial debt of €16.3 million as of June 30th, slightly down from €16.4 million at the close of 2024.
Restructuring and Asset Sales
Facing mounting pressure, Triboo initiated a restructuring of its debt with banks in early August. The agreement includes provisions for maintaining existing economic conditions and guarantees, a 14-month suspension of principal repayments, an extension of the repayment plan, and updated financial covenants.Critically,the company has committed to selling off non-strategic assets by December 31,2027,and will refrain from distributing profits or dividends untill December 31,2028.
A curious detail emerged from the shareholders’ meetings held on September 19th and October 28th – only one member was present: Italian Digital Company, controlled by Corno himself, who holds a 57% stake in Triboo. This limited participation raises questions about broader in
why: Triboo, the tech firm powering Chiara Ferragni’s online store, is facing a significant financial crisis.
Who: The key players are Chiara Ferragni (and her company Fenice), Triboo (led by Riccardo Monti and Giulio Corno), and Italian
