2023-06-08 18:26:25
The prices of the first models to arrive in France vary from 44,000 euros to 71,000 euros. Morgan Mathurin
DECRYPTION – Tesla’s Chinese rival is rolling into France with luxury electric cars.
The Chinese manufacturer BYD (Build Your Dreams) wasted no time in realizing its dreams of conquest in France. His cars were on display in Paris in the fall. Here they are, tumbling down the French roads from this month of June. Challenger of Tesla, the world number one in battery-powered vehicles (1.3 million sold in 2022), the Shenzhen manufacturer had a lot of talk about him when he came with great fanfare to the Paris Motor Show in October last. Ministers and leaders, Carlos Tavares, the boss of Stellantis, in the lead, were alarmed at the risk of unfair competition for the benefit of Chinese manufacturers, whose vehicles are eligible for the French ecological bonus, vis-à-vis European manufacturers.
These arguments have not changed the conquest strategy of BYD and its compatriots SAIC (MG) or Geely. The Shenzhen manufacturer is rolling out its battle plan as planned. Thursday, in Aix-en-Provence, its leaders came to meet…
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