Chipolo Launches Rechargeable Trackers to Challenge Apple’s AirTag Dominance
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A growing market for item-finding technology is gaining a new contender,as Chipolo unveiled its latest lineup of rechargeable trackers on Wednesday,aiming to provide a lasting option to Apple’s widely popular AirTags. The new devices – the updated LOOP and the slim CARD – offer a blend of functionality, extended battery life, and a commitment to eco-pleasant materials.
A Sustainable Alternative to Disposable Batteries
For consumers increasingly conscious of electronic waste, Chipolo’s decision to embrace rechargeable batteries is a key differentiator. Unlike AirTags, which rely on user-replaced CR2032 coin batteries, the LOOP and CARD feature built-in rechargeable power sources. According to the company, a single charge will provide approximately six months of use.The LOOP conveniently charges via USB-C, while the CARD supports Qi wireless charging, offering adaptability for users.
“Some consumers may prefer to simply replace a battery when it dies, others prefer to buy devices with rechargeable batteries to reduce e-waste,” a company release stated, highlighting the growing demand for sustainable tech options.this emphasis on environmental responsibility extends to the devices’ construction, with Chipolo confirming that its products are made with at least 50% post-consumer recycled plastic.
Design and Functionality: Discreet Tracking for Everyday Life
The new trackers cater to different needs. The CARD is designed for minimalist integration into wallets, boasting a textured matte charcoal finish that blends seamlessly with credit cards. The LOOP, available in six colors – navy, mint, honey, coral, charcoal, and chalk – is intended for attachment to keys, bags, and other everyday items.
Both devices offer an extended Bluetooth range of 400 feet (120 meters), improving the chances of locating misplaced belongings. Users can leverage the Chipolo companion app, compatible with both Apple’s Find My network and the Find Hub on Android, to pinpoint the trackers’ locations. The devices also feature a loud ring – up to 110 dB for the CARD and 125 dB for the LOOP – to aid in locating items nearby. A unique feature allows users to locate a misplaced phone by double-pressing the tracker itself.
Enhanced App Features and Durability
The Chipolo app continues to evolve, now including a “ring-and-blink” option that causes the tracker to flash its light when lost in dark environments. Additional features include customizable out-of-range alerts for Android users, adjustable ringtones and volume controls.
Durability is also a priority,with both the CARD and LOOP carrying an IP67 rating. This certification signifies that the devices are both water-resistant and dustproof.
Why: Chipolo launched new rechargeable trackers (LOOP and CARD) to offer a sustainable alternative to Apple’s AirTags, addressing growing consumer concerns about electronic waste.
Who: Chipolo, a company specializing in Bluetooth trackers, is challenging Apple’s dominance in the item-finding technology market. The target audience is consumers seeking eco-friendly and functional tracking solutions.
What: Chipolo released the LOOP and CARD,rechargeable trackers with extended battery life (approximately six months per charge),compatibility with Apple’s Find My network and Android’s Find Hub,and construction using at least 50% post-consumer recycled plastic.
How did it end?: The LOOP and CARD are available for preorder on Chipolo’s website and Amazon, priced at $39 (€45/£3
