Epic games is aiming for 67 million average monthly users for the Epic Games Store in 2025,demonstrating the companyS continued growth in the competitive PC gaming market.
A Mobile Strategy Years in the Making
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Epic Games is finally expanding it’s digital storefront, with plans for further growth and improved user experience.
- The Epic games Store anticipates 67 million average monthly users in 2025.
- The store currently boasts a 16% conversion rate from free game recipients to paying customers.
- Third-party game sales are projected to generate $400 million in revenue in 2025.
- Epic plans to expand the store to more markets, including iOS in Japan and Brazil.
- A major overhaul of the Epic Games Store launcher is underway, expected in May/June.
- Epic intends to launch the store on the new Xbox hardware on day one.
- Support for the ROG Ally X handheld is planned, following launcher improvements.
2025: By the Numbers
Allison shared key statistics for the Epic games Store in 2025: the platform is targeting an average of 67 million monthly users. He noted this is slightly less than Steam’s user base, but Epic currently generates only 10% of the player spending that Steam does, highlighting a need to improve conversion rates.
Currently, approximately 16% of users who claim free games from the Epic Games Store eventually make a purchase. The store is also on track to achieve a record $400 million in revenue from third-party game sales in 2025.
Expansion and Improvements on the Horizon
Epic’s plans don’t stop at user numbers. The company intends to expand the store’s reach to additional markets, including bringing the mobile version of the epic Games Store to iOS in Japan and to Brazil.They’re also focused on enhancing the user experience with new social features, like forums, and streamlining the transition between the PC and mobile versions of the store.
console Ambitions and Handhelds
The conversation shifted to Epic boss Tim Sweeney’s previous comments about bringing the Epic Games Store to consoles, a goal he expressed last year, emphasizing a desire to avoid legal battles.
Allison confirmed that Epic intends to be on the new Xbox hardware,stating,”We definitely plan to be on the new hardware for Xbox,as,unless their policy or stance on it changes,they are telling us they’re going to welcome that. And we’re going be ther,like,on day one.” This will likely require adapting to the platform’s specific requirements.
Regarding the ROG Ally X, a Windows-based handheld gaming device, Allison acknowledged they plan to get the Epic Games Store on the platform, but prioritized improving the overall store and launcher experience first. “We haven’t built the apps for those that we need to build,” he said, adding, “I would love to see us on the handhelds.”
As for bringing the Epic Games Store to other consoles, the discussion ended with a note of amusement, suggesting ongoing conversations and potential opportunities.
