Paris – solocal+, a company focused on localized business communication solutions powered by artificial intelligence, has appointed Chloé Six as its Director of Business Strategy & Sales. The move signals a key step in the company’s ambition to strengthen its position in the evolving landscape of local marketing and advertising, particularly as it leverages data and AI to connect businesses with their target audiences. This appointment comes after solocal+ was established in July 2024 as a new initiative within the broader solocal group.
Six’s role will be pivotal in shaping the go-to-market strategy for solocal+, driving revenue growth among existing clients, and expanding its customer base to include advertisers, agencies, public sector organizations, and networks. She will also be responsible for streamlining the company’s sales and marketing processes and forging strategic partnerships to enhance its ecosystem and accelerate growth. The focus on data-driven insights and AI-powered solutions is increasingly important for businesses seeking to optimize their local presence and marketing spend, a trend solocal+ aims to capitalize on.
A Veteran of Digital Transformation
Chloé Six brings over fifteen years of experience in digital marketing and communication to solocal+. Her career spans both innovative AdTech startups and established international groups, including AdUX, Rocket Fuel, Media Figaro, Gamned, and Biggie Group. Throughout her career, she has consistently focused on driving transformation and expansion within rapidly evolving markets. Her expertise in building high-performing teams and structuring ambitious action plans is expected to be a significant asset to solocal+ as it scales its operations. Six describes herself as a “manager commerciale passionnée par la performance collective” – a sales manager passionate about collective performance.
The appointment is particularly noteworthy given the broader shift in the advertising industry towards localized strategies. Businesses are increasingly recognizing the importance of reaching customers at the local level, and technologies that facilitate this – like solocal+’s AI-driven platform – are gaining traction. The company’s unique data assets, combined with its media reach and strong local presence, position it as a key player in this evolving market.
solocal+: A New Approach to Local Communication
solocal+ was launched as the first major initiative following the solocal group’s restructuring in July 2024. The company aims to address a critical need in the market: effective local communication. It offers advertisers a unique solution powered by AI, leveraging solocal’s proprietary data, media assets, and extensive local network. The core objective is to help clients enhance their local visibility, improve marketing performance, and drive foot traffic to their businesses. This focus on “drive-to-store” is particularly relevant for businesses reliant on local customers.
The company is led by Maxime Duclaux, Directeur Général (General Manager), and overseen by Alain Lévy as President. Duclaux currently leads a team of approximately thirty collaborators, and Six’s appointment is expected to bolster the company’s capabilities and accelerate its growth trajectory. The emphasis on a strong team underscores solocal+’s commitment to building a robust and capable organization.
Industry Reaction and Future Outlook
Maxime Duclaux expressed his confidence in Six’s ability to drive solocal+’s success, stating, “L’arrivée de Chloé Six va nous permettre d’amplifier les premiers succès remportés par solocal+. Notre collectif va pouvoir s’appuyer sur sa connaissance du marché publicitaire et ses nombreuses compétences – pilotage de la croissance, management d’équipe, vision commerciale, leadership… – pour mener avec succès la stratégie de croissance ambitieuse que nous avons conçue.” (The arrival of Chloé Six will allow us to amplify the initial successes achieved by solocal+. Our team will be able to rely on her knowledge of the advertising market and her many skills – growth management, team management, commercial vision, leadership… – to successfully lead the ambitious growth strategy we have designed.)
The appointment of Chloé Six reflects a broader trend within the marketing technology sector: the increasing importance of specialized expertise in areas like AI, data analytics, and localized marketing. As businesses continue to navigate a complex and fragmented media landscape, the ability to effectively reach and engage local customers will be paramount. Solocal+ is positioning itself to be a key enabler of this strategy, and Six’s leadership will be instrumental in realizing that vision. The company’s success will likely hinge on its ability to effectively integrate its data assets, AI capabilities, and local network to deliver measurable results for its clients.
Looking ahead, solocal+ will continue to focus on expanding its client base and strengthening its partnerships. The company is expected to announce further developments in its product offerings and technology platform in the coming months. Updates on the company’s progress can be found on the solocal group website.
Disclaimer: This article provides information for general knowledge and informational purposes only, and does not constitute professional financial or marketing advice.
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