CJ ENM HK: $30M Taiwan Fund with Far EasTone & TVBS

$30 Million Fund Launched to Boost Mandarin-Language Content Production

A new $30 million (NTD960 million) investment fund is set to invigorate the Mandarin-language content market, fueled by a strategic partnership between Korean media giant CJ ENM Hong Kong and a consortium of Taiwanese companies. The five-year ‘Enjoy Entertainment Fund’ aims to foster cross-border collaboration and elevate Asian content on the global stage.

Expanding Global Reach for Asian Storytelling

The fund,officially launched at the Taiwan Creative Content Fest (TCCF),represents a notable commitment to the production and distribution of Mandarin-language content.It will support a wide range of formats, prioritizing narratives that showcase the unique cultural landscapes of both Taiwan and Korea.Beyond production,the fund will also focus on talent development and expanding the reach of finished content both domestically and internationally.

The launch ceremony was attended by key figures including Taiwan’s Minister of Culture Li Yuan, Sean Cho, Executive vice President and Head of Global Business Division at CJ ENM, Sheena Liu, President of TVBS, and Chee Ching, President of Far EasTone Telecom.

“This fund embodies our belief that cross-border collaboration is the key to making Asian content global,” stated a senior official from CJ ENM during the launch event.

Did you know? – The “Enjoy Entertainment Fund” is valued at NTD960 million, a substantial investment intended to significantly increase the volume and quality of Mandarin-language content available internationally.

A Multifaceted Approach to Creative Ecosystem Revitalization

The long-term vision extends beyond simply funding projects.According to a company release, the fund aims to empower Taiwanese intellectual property (IP) to gain international recognition, encouraging new productions, adaptations, and remakes that will resonate with global audiences. A core objective is to revitalize Taiwan’s creative ecosystem through comprehensive support, including nurturing emerging talent, facilitating co-productions, and establishing sustainable partnerships built on the island’s rich cultural heritage.

CJ ENM is already actively expanding its global presence through the international distribution of its Korean content, a strategic investment in Fifth Season in North America, and collaborations with prominent broadcasters like TBS in Japan. CJ ENM Hong Kong, with offices in Hong Kong and Singapore, is currently producing content in multiple languages throughout Southeast Asia.

Pro tip: – Co-productions, like those the fund will facilitate, frequently enough reduce financial risk for producers while broadening potential audiences and accessing diverse creative expertise.

Synergies Between industry Leaders

This alliance strategically combines the strengths of each partner. CJ ENM Hong Kong brings its established international production and distribution network to the table, while the Taiwan Creative Content Agency (TAICCA) contributes its deep understanding of local IP and the Taiwanese industry.Far EasTone telecommunications provides expertise in digital innovation and technology, and TVBS Media provides extensive reach and production capabilities.

The establishment of the fund is a direct result of a memorandum of understanding (MoU) signed at TCCF in 2023 between TAICCA, CJ ENM Hong Kong, Far EasTone Telecommunications, and TVBS Media. this collaborative effort signals a new era of investment and growth for the Mandarin-language content industry, poised to deliver compelling stories to a worldwide audience.

reader question: – how might this fund impact the types of stories being told, and will it prioritize certain genres or themes over others?

Why was the fund created? The $30 million ‘Enjoy Entertainment fund’ was established to invigorate the mandarin-language content market and foster cross-border collaboration between Taiwan and Korea, ultimately aiming to elevate Asian content globally.

Who is involved? The fund is a partnership between Korean media giant CJ ENM Hong Kong and a consortium of Taiwanese companies: Taiwan Creative Content Agency (