CLEAR & Red Bull Racing: F1 Scalp Care Innovation

LAS VEGAS, January 28, 2026

Red Bull Racing and CLEAR Announce Pioneering F1 Partnership

The energy drink giant and haircare brand will join forces starting with the 2026 FIA Formula One World Championship season.

• Oracle Red Bull Racing has secured CLEAR as its first-ever Official Haircare Partner.
• The partnership will see CLEAR branding featured on the team’s 2026 car and driver equipment.
• CLEAR, a Unilever-owned brand, aims to leverage F1’s global platform to reach performance-minded audiences.
• The collaboration emphasizes a shared focus on precision, science, and maintaining composure under pressure.

Oracle Red Bull Racing is revving up for a new kind of performance boost. The team announced a groundbreaking partnership with CLEAR, the Unilever-owned haircare brand, designating them as the team’s first-ever Official Haircare Partner beginning with the 2026 FIA Formula One World Championship season. It’s a surprising, yet intriguing, pairing that speaks to the increasing importance of holistic well-being—even at 200 mph.

A Focus on Precision and Performance

The agreement unites two brands deeply invested in achieving peak performance. CLEAR branding will be prominently displayed on the team’s 2026 car and will also adorn the driver balaclavas worn by four-time World Champion Max Verstappen and Isack Hadjar. This isn’t just about slapping a logo on a fast machine; it’s about aligning with a team renowned for its meticulous approach and relentless pursuit of improvement.

Nick Stocker, Group Commercial Director of Oracle Red Bull Racing, emphasized this synergy, stating, “Precision, discipline and relentless improvement define our continued success, and that performance mindset is what makes CLEAR a natural partner for the Team. Their focus on science, innovation and results aligns closely with how we operate on and off the track. We look forward to working together to bring fans closer to the culture that fuels Oracle Red Bull Racing.”

Beyond the Track: A Global Activation

CLEAR isn’t simply looking for trackside visibility. From 2026, the partnership will be activated globally across Asia, EMEA, and Latin America through a comprehensive program encompassing brand storytelling, digital and social content, retail activations, and direct fan engagement. The brand intends to connect the elite world of motorsport with the everyday routines of consumers, specifically targeting younger, performance-driven demographics in key growth markets.

What does this partnership mean for consumers? CLEAR aims to demonstrate how its scalp care science can contribute to overall performance and confidence, drawing parallels between the demands of Formula 1 and the challenges of daily life.

Mohamed Elsharkawy, CLEAR Global Brand Vice President, added, “CLEAR is designed to help people perform at their best under pressure, and partnering with Oracle Red Bull Racing brings our scalp care science into one of the most extreme performance environments in the world, where a CLEAR™ HEAD can make a major difference. This partnership reflects our shared belief in precision and performance, and together we aim to inspire people who demand maximum results in every aspect of their lives, while creating experiences that help them show up at their best, on and off the track.”

For Oracle Red Bull Racing, this agreement solidifies its position as a magnet for consumer-facing brands seeking scale, authenticity, and cultural relevance within Formula 1’s expanding global footprint. It’s a win-win, proving that even in the high-octane world of racing, attention to detail—right down to a healthy scalp—can make all the difference.