In 2020, compared to 2018, the number of OVN cameras in Russia in the corporate and public sectors doubled, reaching 350,000 units, and revenues from their sales and services increased by 45% to RUB 3.2 billion, Telecom Daily calculated (TD).
Cloud video surveillance systems broadcasting images from offices, workshops, warehouses, guarded perimeters and other locations, unlike conventional systems of this kind, do not require cabling, buying servers and deploying other infrastructure. The user just needs to install cameras that transmit video over a cellular channel or WiFi – it can be stored and viewed on remote resources of OVN providers.
“Due to the COVID-19 epidemic, the market growth rate has slowed down,” says the TD report. “Thus, this year the OVN market will grow to 3.85 billion rubles, in 2022 it will reach 4.8 billion, and by the end of 2023 it will exceed 6 billion.”
In monetary terms, OVN still occupies about 4% of the entire Russian video surveillance market (by the end of 2020, TD estimates it at 82 billion rubles). However, if the entire market grew by 6% compared to 2019, then its cloud segment – by 15%, analysts say.
“Mass interest in OVN arose 2–3 years ago,” says TD General Director Denis Kuskov. – On the one hand, in government organizations, such as the MFC, fast Internet began to appear, and on the other hand, OVN cameras have become high-quality and reliable enough to work in serious security systems. Managers and employees responsible for IT and security at enterprises and in government agencies realized the advantages of the technology. “
Russian communication companies benefit most from the growth in demand for OVN, according to TD: in 2020, Rostelecom and ER-Telecom Holding (23 and 13% devices working in Russian companies and government organizations). Another 11% of these cameras were served by MTS, Megafon and VimpelCom. In monetary terms, the operator’s OVN products and services last year accounted for about 2/3 of the Russian OVN market – about 2 billion rubles.
“Telecom operators have the largest resource base for organizing OVN – they have the communication channels necessary for the operation of cloud cameras in their hands,” notes Kuskov. “At the same time, they are actively developing the data centers necessary for organizing such a service. For example, Rostelecom has the largest data center facilities in Russia. “
“Operators are interested in expanding the range of services, and OVN has pretty good prospects – this is a good addition to traditional communication services,” said Konstantin Ankilov, General Director of TMT Consulting. “Operators are forced to look for additional sources of income – after all, in 2020 the market for classic telecommunications services grew by less than 1%”.
According to a representative of Er-Telecom Holding, in 2020 the number of cloud video surveillance cameras serviced by the company increased by 35%, and the revenue from their service increased by more than 20%: “The most demanded services were video surveillance and video analytics, including counting visitors, object recognition, remote temperature measurement systems, personnel and vehicle access control to infrastructure facilities. “
OVN is in demand not only in the corporate market – it is one of the fastest growing products for private clients of Rostelecom, says its representative: “In 2020, 22% more cameras for home video surveillance were sold than in 2019.” The operator offers cameras for use both indoors and outdoors – for monitoring a summer cottage, parking, etc. The user can install the video camera himself, in addition, he can customize all the necessary parameters for himself: choose the recording quality, its duration storage, the sensitivity of the motion sensor.
Rostelecom’s total revenue from OVN both in the private and corporate segments in 2020 increased almost 1.5 times year-on-year, his representative said.
Sergei Polovnikov, the head of the Content-Review project, considers the possibility of data leaks to be a risk associated with the use of OVN in state and municipal structures: “Reports of such incidents periodically appear in the media. In addition, OVN is highly dependent on the functionality and capacity of data transmission channels, and it is not always at its best – this, in particular, was shown by the experience of the pandemic, when the networks were subjected to significant congestion. “
Municipal structures do not always understand what and in what quality to shoot, how and how much to keep the recording, sums up Polovnikov: “As a result, video captured by surveillance cameras often does not provide any practical information, and video surveillance systems are organized for show.”