2024-05-11 11:50:54
Enrollment for the course, which is part of the #YouthEmpowered program, is open until May 25
The Coca-Cola system in Bulgaria continues to support young people in their professional development and for another year organizes the Coca-Cola Academy (Light) training. The free course is implemented with the support of SoftUni Digital and is part of the company’s educational program – #YouthEmpowered, thanks to which over 7 years, over 25,000 young people have received valuable knowledge and advice for a successful career start from over 460 experts. The course is suitable for both beginners and anyone who has some experience in the field of marketing and knows English at an entry level. The training aims to reveal the main trends in the field of marketing and the subtleties in the creation and implementation of strategies developing the most popular brands of soft drinks worldwide.
Registration for the Coca-Cola Academy (Light) is open until May 25, and the two-week course starts on May 27. Those who have signed up for the training will get unlimited access to all lectures and materials and will have the opportunity to watch them at the time of their implementation or on a recording at a time convenient for them.
Coca-Cola Academy (Light) will begin with the topic of the dynamics of online channel management, and students will understand what differentiates it from the traditional one. They will then be brought into the realm of new product launches. During this lecture, experienced experts from the Coca-Cola System in the country will share subtleties related to the entire launch process – from the seed of the idea and its development – to the art of marketing strategy and the distribution of the product itself. The training will continue with the magic of value addition and its role in increasing sales both at the local point of sale and online. Finally, experts in the field will delve into the evolution of influencer marketing and reveal the methods of selecting influencers that are essential to building added value for the brand and reaching the right audiences.
Those who decide to embark on the Coca-Cola Academy (Light) adventure will have the opportunity to learn from real professionals in the field, including: Nelia Zlatanska – E-retail & FSA Key Account Manager, Vanessa Ivanova – expert Strategic management of non-carbonated brands, Georgi Mardov, who takes care of the development of business relations with the partners of Coca-Cola HBK Bulgaria in online trade, the brand manager Anna Maria Svilenova and Petya Hristova, who holds the position of marketing manager for social networks.
Anyone who wants to enroll in the course and deepen their knowledge in the field of marketing can do so from here.