2024-03-06 02:34:24
Coffee has consolidated its reign as the preferred beverage, showing a significant increase in its consumption during the year 2023, exceeding $2.8 trillion, according to data revealed in a recent report. This amount represents an increase of 28% compared to the previous year’s behavior, which stood at $2.47 trillion, and a notable increase of 46% compared to 2021, when consumption reached $1.92 trillion.
Coffee has become an irreplaceable companion in work and networking spaces, being the ideal option for meetings in boardrooms or simply to enjoy during afternoon breaks. This trend, backed by market growth, leads analysts to project that coffee consumption could exceed $3 trillion today.
According to the most recent report from the National Federation of Coffee Growers, coffee production closed at 11.4 million bags between 2023 and January 2024, showing a growth of 355,000 compared to the period from 2022 to January 2023. During the coffee year 2022/2023, national production reached 10.6 million 60 kg bags of green coffee.
It is relevant to highlight that, between February 2023 and January 2024, domestic coffee consumption increased from 181,000 bags to 186,000, closing at a total of 2.2 million bags consumed.
Coffee has become an omnipresent symbol, from those who carry their specialized thermos on buses to meetings in group offices where the passion for this drink is shared. According to Euromonitor, the brands preferred by Colombian consumers include Grupo Nutresa, Café Águila Roja, and the multinational Nestlé, with its popular brand Nescafé.
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In an interesting twist, some entrepreneurs highlight the authenticity of Colombian coffee as an export product, not an import. This vision has led companies in capital cities to focus on offering the “real” coffee, not only through modern and attractive designs in their physical spaces, but also by committing to product quality, reducing pollution and consumption. efficient water in washing processes.
Coffee presentations range from whole beans to ground, instant and capsules, with distribution in supermarkets, stores, retailers, shopping centers and more, adapting to the varied tastes of consumers, among which cappuccino and latte stand out. The barista experience, where the secret of flavor and the proper way to taste coffee is shared, has become a fundamental part of how companies seek to offer customers a unique experience.
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