Bogotá, Colombia – The Colombian retail landscape is undergoing a shift as Querido supermercado, a convenience store chain aiming to compete with established players like Tiendas D1, Ara, and Oxxo, announced its closure. The decision, reported by RedMás on March 18, 2026, is not a result of financial failure, but rather a strategic move linked to an ambitious plan by the parent company.
The closure impacts all of Querido supermercado’s locations across Colombia. While the company sought to carve out a niche in the competitive convenience store market, challenging the dominance of D1 and Ara – both of which have expanded significantly in recent years – the parent conglomerate has determined a different path forward. The specifics of this “ambitious plan” remain undisclosed, but the decision signals a significant restructuring within the company.
Tiendas D1, with a network exceeding 2,600 stores, and Ara, which expanded after acquiring 73 locations previously owned by Colsubsidio, have become key players in Colombia’s discount retail sector. These stores have redefined consumer habits, offering lower prices and accessibility. But, the market isn’t solely defined by these low-cost options.
Alkosto’s Rise as a Competitive Force
Amidst the growth of discount chains, Alkosto is gaining ground, according to a report from Colombia Retail published September 8, 2025. The company is expanding its presence through new store openings, implementing cost-saving strategies, and focusing on sustainability initiatives. Alkosto, with over three decades of experience in the Colombian market, continues to offer competitive pricing and a diverse product range.
The success of Alkosto highlights a broader trend in the Colombian retail sector. While hard discount models have gained traction, traditional supermarkets are adapting and finding ways to compete. Alkosto’s approach, combining competitive pricing with a commitment to sustainability, appears to be resonating with consumers.
The Changing Landscape of Colombian Retail
The arrival of hard discount chains like D1 and Ara fundamentally altered shopping habits in Colombia. These stores quickly became popular for their low prices, attracting a large customer base. However, the market is evolving, and other players, like Alkosto, are demonstrating that there is room for different retail models to thrive.
The competition between these chains is likely to intensify as they vie for market share. Consumers benefit from this competition through lower prices and a wider variety of shopping options. The closure of Querido supermercado, while a loss for some consumers, doesn’t necessarily indicate a decline in competition, but rather a realignment of forces within the industry.
Impact on Consumers and the Market
The departure of Querido supermercado will leave a gap in the convenience store market, particularly in areas where it had a strong presence. However, D1, Ara, and Oxxo are well-positioned to absorb some of that market share. Alkosto’s continued expansion also provides consumers with an alternative option.
The focus on sustainability by Alkosto is a noteworthy development. As consumers become increasingly environmentally conscious, retailers that prioritize sustainability are likely to gain a competitive advantage. This trend could influence other players in the market to adopt more sustainable practices.
What’s Next
The future of the Colombian retail sector remains dynamic. The parent company of Querido supermercado is expected to reveal details of its “ambitious plan” in the coming months, which will likely provide further insight into the reasons behind the closure and the company’s future direction. Alkosto is expected to continue its expansion, opening new stores and investing in sustainability initiatives. D1 and Ara will likely maintain their focus on low prices and accessibility, continuing to serve a large segment of the Colombian population.
Consumers can expect continued competition and innovation in the retail sector, leading to more choices and potentially lower prices. The evolving landscape will require retailers to adapt and respond to changing consumer preferences and market trends.
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