2023-09-29 20:04:53
“Brands are very concerned about the selling price of their products, because beyond a certain psychological level, shelf rotation can collapse,” according to Jean-Philippe André, from the Ania union. 421851662/Denys Kurbatov – stock.adobe.com
In order to keep prices as low as possible while increasing their margins, companies have no choice but to increase savings.
Soaring prices for energy, transport and raw materials… Just a year ago, some companies could afford to pass on almost all of these cost increases to their customers. This period is over. The inflation experienced by households over the past two years (+21% in supermarkets) has disrupted their purchasing behavior. For their everyday shopping as well as their leisure purchases, consumers are tightening their belts, foregoing certain expenses and opting for cheaper products.
«The ends of the month have become the middle of the month», summarizes Alexandre Bompard, CEO of Carrefour. In supermarkets, sales have fallen by 4% in volume since the start of the year. “Brands are very concerned about the selling price of their products, because beyond a certain psychological level, shelf rotation can collapse.», explains Jean-Philippe André, head of the sector’s professional union (Ania)
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