Corona Cero Champions Olympian Well-being with “TIME CERO” Initiative at Milano Cortina 2026
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Corona Cero is prioritizing athlete mental and emotional health during the upcoming Olympic Winter games with its new “TIME CERO” initiative, designed to foster relaxation and balance amidst the intense competition.
The brand, a Worldwide Olympic Partner, unveiled its global roster of ambassadors today, February 3, 2026, who will champion the message that meaningful experiences can occur at any time, in any place, and in any season,” stated a senior official from Corona Cero. The initiative aims to remind everyone that meaningful experiences can occur at any time, in any place, and in any season.
Prioritizing Athlete Recovery and mindfulness
At the heart of Corona Cero’s commitment is TIME CERO, a program specifically designed to help Olympians relax, stay present, and embrace balance. This will be activated across various locations during the Olympic Winter Games, offering all participating athletes access to nature-inspired spaces and post-competition retreats.
A key component of the program is the “relaxation Clause,” a commitment signed by all Team Corona Cero ambassadors. This clause ensures that partners prioritize downtime, recovery, and mindful presence throughout the games. According to a company release, this represents a new approach to partnerships, emphasizing athlete well-being and flexibility. Building on initiatives launched at the Olympic Games Paris 2024, Corona Cero is expanding its efforts to create dedicated spaces for athletes to connect with nature.
“Cero Stress Zones” and the Golden Bottle Experience
In Milano Cortina 2026, Corona Cero will establish “Cero Stress Zones” within the Olympic Villages. These dedicated spaces will be filled with natural elements to help athletes recharge between competitions. “Mobile Plant Shops” will also be available, allowing athletes to bring plants back to their rooms for an added touch of nature.
To commemorate their participation, athletes will receive Corona Cero’s legendary Golden Bottle – an engravable keepsake celebrating their individual Olympic Winter Games experiences. The brand will also host multiple Casa Corona hospitality zones for athletes from all nations, alongside participation in select country-themed National Olympic Committee (NOC) houses.
Beyond the Games: A Retreat on Corona Island
The support extends beyond the competition itself. Team Corona Cero ambassadors will have the opportunity to participate in a TIME CERO Retreat on Corona Island, the brand’s eco-protected paradise off the coast of Colombia. This retreat will offer a Michelin-rated experience focused on celebrating achievements and reconnecting with nature.
“The Winter Olympic Games move fast,and it is easy to miss how special each moment really is,” said Cassie Sharpe,a Canadian freestyle skier and Corona cero athlete ambassador. “What drew me to Team Corona Cero is the idea that success is not only about results, but about how you experience the journey. TIME CERO reflects something I truly believe in: slowing down, staying present, and appreciating the moments that happen along the way are just as vital as the competition itself.”
Engaging Fans in Milano and livigno
Fans of legal drinking age will also have opportunities to engage with Corona Cero in Milano and Livigno, immersing themselves in the spirit of the Games and the brand’s festivity of connection, balance, and mindful enjoyment. Activations will include the Corona Hotel mountain lodge, Casa Corona hospitality centers, beer gardens, and other pop-up experiences. Many of these activations are Blue Standard verified by Oceanic Global, ensuring enduring construction, reduced single-use plastics, and responsible waste management practices.
The “For Every Golden Moment” platform, developed in partnership with the creative agency Grey, highlights the universality of meaningful experiences, drawing parallels between everyday life and Olympic triumphs.
To stay up-to-date on all Milano Cortina 2026 activations, follow @Corona on social media for access details, exclusive updates, and real-time coverage.
