Brooklyn, New York – January 20, 2026 – Costco is expanding its non-alcoholic beverage selection with a new tonic variety pack, timed perfectly for those participating in Dry January.
A Sober-Curious Sip: Hiyo Tonics Land at Costco
The warehouse retailer is betting on a growing trend toward mindful drinking with a new partnership.
- Costco is adding a new Hiyo non-alcoholic tonic variety pack to its stores nationwide.
- The “Sunset Party Pack” includes blackberry lemon, passion fruit tangerine, and peach mango flavors.
- The 18-count pack is priced at $34.04 and is available for a limited time.
- The non-alcoholic spirits market is projected to reach $706 million by 2033.
For consumers scaling back on alcohol this month – or embracing a longer-term shift toward mindful drinking – Costco now offers a convenient way to stock up on alternatives.The warehouse giant is rolling out Hiyo non-alcoholic tonics in a new “Sunset Party Pack” (18pk) to its stores nationwide.
Hiyo tonics are crafted with adaptogens like ashwagandha and L-theanine, which are believed to support stress management and mental performance.
George Youmans, Hiyo’s co-founder, described the launch as a “test run,” adding, “Hopefully this test run will perform well, and we’ll become an everyday item, but for now, go get our Costco-exclusive Sunset Party Pack (18pk) while you still can at your local Costco.”
Hiyo previously offered a 4-flavor Classic Pack (blackberry lemon, peach mango, strawberry guava, and watermelon lime) priced at $25.99 in select Costco stores in california and Colorado, beginning last August.
| Ticker | Security | Last | Change | Change % |
|---|---|---|---|---|
| COST | COSTCO WHOLESALE CORP. | 963.61 | +6.86 | +0.72% |
This move by Costco reflects a broader trend in the beverage industry.The alternative spirits segment is projected to nearly double between 2023 and 2033, reaching approximately $706 million, according to allied Market Research. The global nonalcoholic beverage market, valued at roughly $1.3 billion in 2024, is forecast to hit $5 billion by 2035, as reported by wiseguy.
