Spanish automotive transport systems manufacturer CRUZBER reported record revenue in 2025, reaching €16.3 million, an 8.5% increase over the previous year. The growth solidifies the company’s position as a leading manufacturer in the European market, according to the company’s recent financial report. This success comes despite a challenging global economic climate marked by rising raw material costs, geopolitical tensions, and potential trade barriers.
The company’s performance demonstrates a shift in traditional sales seasonality, with longer periods of high demand than in previous years. The first half of 2025 accounted for 52% of total revenue, a 5% increase compared to the same period in 2024. The second half of the year, contributing the remaining 48%, saw even stronger growth, exceeding 8.5% year-over-year. This stability is particularly notable in a sector often influenced by specific campaigns and seasonal peaks related to tourism and outdoor leisure activities.
Domestic Market Drives Growth Amidst International Challenges
Spain remains a key driver of CRUZBER’s success, representing 53% of global sales. This is especially significant given the slowdown in growth in some other European countries. Europe accounts for 42% of the company’s business, with the remaining 5% coming from other markets. Following stabilization after Brexit, the United Kingdom has regained its position as the leading international destination, followed by France and Poland.
The light commercial vehicle (LCV) segment continues to be a major contributor to CRUZBER’s revenue, accounting for 56% of the total. A 10% increase in this segment is linked to rising registrations for businesses and self-employed individuals, as well as a more assertive expansion strategy in foreign markets. Passenger vehicle (PC) accessories represent the remaining 44% of revenue, growing by over 6% and outpacing the sector average.
Product Innovation and Expanding Market Reach
Roof bars remain the primary source of income, contributing nearly 33% of total revenue. They are followed by luggage carriers (24%) and fixings (21%). The company has seen a surge in demand for roof boxes and suitcases, with a growth rate exceeding 15%, reflecting the increasing popularity of recreational cycling and sports equipment transport. This trend underscores the importance of solutions geared towards active leisure and bicycle transport, particularly in disciplines like mountain biking and gravel cycling.
CRUZBER has increasingly focused on platform bike carriers for hitch receivers, a format favored by cyclists seeking stability, ease of loading, and frame protection. The CRUZ Kicker AU – 2 bikes model, designed for Australia and Modern Zealand, eliminates contact with the bike frame or fork and incorporates an anti-theft system, accommodating both electric bikes and heavier models.
The launch of the CRUZ Paddock elite 470 NT roof box, a limited edition with increased storage capacity and an aerodynamic design, has similarly been a key success. This product is particularly relevant for cyclists traveling to competitions or sporting getaways who need to expand vehicle capacity without compromising safety.
Looking Ahead: Expansion and Sustainability
The CRUZ brand continues to account for 95% of sales, maintaining a presence in 43 markets across five continents. FIRRAK, the group’s second brand, represents 2% of sales, while third-party manufacturing accounts for approximately 3%. Direct-to-consumer (DTC) sales, though still in its early stages, have reached 2% of total revenue, with a 37% growth rate in CRUZ’s online channel. This DTC expansion allows the company to gather more precise data on user behavior and refine its products and services accordingly.
Marisa Cruz, from the financial department, stated that 2025 “marked a milestone for CRUZBER, consolidating our position as a leader in the sector and expanding our global presence.” Guillermo Ballesteros added that “the combination of user experience, product development, and market expansion will allow us to maintain balanced and sustainable growth.”
Beyond financial results, CRUZBER has invested in innovation and production processes. The incorporation of a new laser tube cutting system has reduced processing times and energy consumption, while also bringing previously outsourced operations in-house. The company has also reorganized its industrial spaces, dedicating over 4,000 square meters to improve assembly, storage, and quality control for strategic categories like roof boxes and bike carriers.
Looking to the medium term, CRUZBER aims to exceed €25 million in revenue, increase exports to over 60% of sales, expand its presence to more than 60 markets, and maintain a profitability of around 20% (EBITDA), all while reducing total emissions by 90%. In a sector where logistics and energy efficiency are increasingly crucial, these objectives will determine the company’s ability to continue growing without losing competitiveness. The company’s next financial update is expected in the spring of 2026, providing further insight into its progress towards these ambitious goals.
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