Dad with incurable breast cancer urges men: Don’t die of ignorance

Brian Place, a 60-year-old father from Newcastle, is on a mission to empower men to be proactive about their health. Diagnosed with breast cancer in 2005, he encourages men to recognize that this disease doesn’t discriminate based on gender.

Initially, Place delayed seeing his GP, unaware that men could even develop breast cancer. Once he discovered the pea-sized lump in his left breast, he underwent a double mastectomy. It was five to six years before his diagnosis, his surgeon estimated. While he was discharged as cancer-free in 2010, the disease unfortunately returned in 2023, spreading to his spine, pelvis, and liver.

Facing a stage 4 diagnosis, Place has been given a 50/50 chance of surviving another five years. Undeterred, he’s doubled down on his efforts to raise awareness, urging men to become more informed advocates for their health.

“Don’t die of ignorance,” he implores. “This is a genderless disease. Check yourself regularly, and if you notice anything unusual, see a doctor right away.”

His experience has revealed a common theme – many men are completely unaware that they can get breast cancer. He now lends his voice to the Men’s VMU, a virtual support group for men facing this diagnosis.

Place emphasizes the importance of early detection, believing it offers a better chance of a positive outcome. He’s determined to empower men with knowledge and encourage them to take control of their health. The takeaway message is clear: don’t wait. Be proactive.

“Get the message out there,” he declares. “The sooner it’s caught, the better the quality of life, and maybe even a cure.”

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