(ARLINGTON, Texas, December 30, 2025) — The Dallas Cowboys shared a TikTok video featuring sideline audio of a coach urging players to attempt a long pass, highlighting a glimpse into the team’s in-game communication.
The Dallas Cowboys offered fans a brief look at the team’s sideline communication with a TikTok video featuring the phrase “let’s go deep.”
- The Dallas Cowboys posted a TikTok video on December 30, 2025, showcasing sideline audio.
- The audio clip features a coach saying, “let’s go deep.”
- The video is tagged with #DallasCowboys, #Soundsfromthesideline, #NFL, and #micdup.
The Dallas Cowboys’ official TikTok account shared a video offering a brief snippet of sideline communication during a game, according to a post with 1716 likes and 32 comments. The video features a coach instructing players to “let’s go deep,” a common football term indicating a play designed for a long pass.
The TikTok post, tagged with #DallasCowboys, #Soundsfromthesideline, #NFL, and #micdup, provides a rare, unedited look at the strategic discussions taking place on the sidelines during an NFL game. The team’s social media presence continues to expand, offering fans increased access to behind-the-scenes content.
Why It Matters
The release of this short audio clip, while seemingly minor, reflects a broader trend in professional sports toward increased transparency and fan engagement. Teams are increasingly leveraging social media platforms like TikTok to provide exclusive content and build stronger relationships with their fan base. This strategy allows teams to control their narrative and offer a more intimate look at the game, potentially boosting fan loyalty and merchandise sales. The Cowboys, a consistently popular NFL franchise, are at the forefront of this trend, utilizing social media to amplify their brand and connect with a wider audience.
“Let’s go deep” is a common football play call, signaling an attempt to pass the ball a long distance downfield.
The use of the hashtag #micdup suggests the audio was captured through a microphone worn by a coach or player, providing a genuine and unfiltered glimpse into the team’s communication strategy. This type of content is particularly appealing to fans interested in the tactical aspects of the game.
