The Dallas Cowboys are strongly considering using the franchise tag on wide receiver George Pickens, a move that would ensure his continued presence with the team as contract negotiations continue. This decision marks a shift in approach for the Cowboys, who have faced criticism for unhurried-paced negotiations with key players in recent years, most notably with pass rusher Micah Parsons, who was ultimately traded to the Green Bay Packers. The team aims to avoid a repeat of that situation with Pickens, who enjoyed a breakout season in 2025.
Cowboys Executive Vice President Stephen Jones has confirmed the team’s intention to finalize the franchise tag decision “in the next week,” signaling a sense of urgency not previously seen in Dallas’s offseason dealings. “We want Pickens here. We reckon the world of him. We love him. And I think he wants to be here,” Jones stated to reporters in Indianapolis ahead of the NFL Combine, as reported by Sports Illustrated. This commitment comes after a season where Pickens recorded 93 catches for 1,429 yards and nine touchdowns.
Franchise Tag Details and Potential Impact
The franchise tag guarantees Pickens a one-year contract with the Cowboys, with the projected figure for a wide receiver in 2026 being $28.046 million, according to Over the Cap. While the tag provides financial security for Pickens, it also limits his ability to negotiate with other teams. Although, Jones expressed optimism that a long-term deal could still be reached. “We’ve franchised players before, obviously, we want him here working with the team. It will perform itself out in the coming weeks,” he said, via the Dallas Morning News.
The use of the franchise tag isn’t without potential complications. Pickens might choose not to participate in offseason workouts until a long-term contract is agreed upon. Jones acknowledged this possibility but remains hopeful that the situation will be resolved amicably. The Cowboys are keen to have Pickens involved in team activities as soon as possible.
A Change in Approach for the Cowboys
This proactive approach to securing Pickens represents a significant change for the Cowboys. Last season’s drawn-out negotiations with Micah Parsons led to a strained relationship and ultimately his trade to the Packers. The Cowboys are determined to avoid a similar outcome with Pickens, recognizing his importance to the team’s offensive success. NFL.com reported that the Cowboys are “leaning toward” using the franchise tag to retain Pickens.
The Cowboys will have the opportunity to meet with Pickens’ agent at the NFL Scouting Combine this week in Indianapolis, providing a platform for further discussions. Jones indicated a willingness to explore a long-term contract even after applying the franchise tag, citing past instances where the team successfully negotiated extensions with players who had been tagged. “We’ve had people play under the tag and we’ve made deals with people that have a tag,” Jones said.
What’s Next for Pickens and the Cowboys
The immediate next step is the official application of the franchise tag, expected within the next week. This will guarantee Pickens’ salary for the 2026 season and prevent him from becoming a free agent. Following the tagging, the focus will shift to negotiating a long-term contract that satisfies both Pickens and the Cowboys. The team’s willingness to engage in these negotiations quickly is a positive sign for a favorable outcome.
Cowboys EVP Stephen Jones on WR George Pickens: “We want Pickens here. We think the world of him. We love him. And I think he wants to be here.” https://t.co/YhL2zDEaho
— Jon Machota (@jonmachota) February 23, 2026
The Cowboys’ decision to prioritize Pickens underscores his value to the team’s future. His performance in 2025 established him as a key component of the offense, and the Cowboys are committed to retaining his services. The coming weeks will be crucial in determining whether a long-term agreement can be reached, but the initial signs are encouraging for both sides.
For fans and observers of the NFL, the Pickens situation highlights the complexities of player contracts and the challenges teams face in balancing financial considerations with the desire to retain key talent. The Cowboys’ proactive approach in this instance suggests a renewed commitment to building a competitive roster through strategic player management.
The Cowboys will continue to analyze the situation and explore all available options, with the goal of reaching a resolution that benefits both the team and George Pickens. The next update is expected following the conclusion of meetings with Pickens’ agent at the NFL Scouting Combine.
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