santander,Spain – A striking audiovisual display will transform the Museum of Modern and Contemporary Art of Santander and cantabria (MAS) this Friday,offering a unique blend of art and technology too close out the ‘El Mas en la calle’ project. The immersive experience, designed by Ruido Interno, promises to redefine how audiences engage with paintings.
A Canvas of light and Sound
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The “Deconstruct a Painting” show will project animated artwork onto the museum’s façade, accompanied by a dynamic lighting and musical score.
- Beginning at 6:30 p.m., the museum’s main façade will serve as a massive canvas for projected artwork.
- the show, titled “Deconstruct a Painting,” features animations derived from various paintings.
- Ruido Interno’s creation blends light, sound, and projections for a sensory experience.
- Continuous passes will be offered from the museum gardens until 8:30 p.m.
- The event is part of the ‘MAS on the street’ initiative,aiming to bring contemporary art to the public.
From 6:30 p.m. onwards, the museum’s exterior will come alive with animated paintings, offering a fresh viewpoint on familiar works. Ruido Interno presents this sensory experience as a poetic and visual journey,starting with the animation of elements from different paintings to intertwine light,sound,and projections.
What exactly is the goal of this innovative project? The ‘MAS on the street’ initiative, launched by the Santander City Council, seeks to democratize access to culture and contemporary creation, encouraging citizens to experience art through emotion and active participation.
expanding Artistic Boundaries with Technology
Ruido Interno’s involvement extends beyond this single event. As May, the company has been actively contributing to ‘MAS on the street’ with proposals leveraging new technologies in artistic creation. These have included lighting and visual creation workshops, immersive sound tours, a virtual reality experience, and a collaborative technological activity for children-a miniature illuminated city-building project.
Internal Noise, established in 2012, is a cultural project dedicated to the management, production, and promotion of audiovisual performing arts. The company has cultivated a dedicated audience interested in innovative forms of artistic expression, combining theatrical and audiovisual productions with creative training and research.
A Diverse Portfolio of Creative Projects
Currently, Internal Noise has eight theatrical productions running and is preparing to premiere “A Simple Sight” by Juan Carlos Fernández at the Cantabria Festival Palace in late January 2026. The company’s recent projects demonstrate a broadening scope,encompassing performing arts,festivals,and light shows,including the fifth edition of ‘let there be light’.
Why did this event happen? The Santander City Council initiated ‘MAS on the street’ to broaden cultural access. Who was involved? Ruido Interno designed and executed “Deconstruct a Painting,” while the City Council provided support. What was the event? an immersive audiovisual display projected onto the MAS museum façade. How did it end? The event concluded with continuous showings from 6:30 p.m. to 8:30 p.m.on Friday, marking the end of the ‘El Mas en la calle’ project.
