2024-01-26 14:25:32
Twitch saw its audience take off during the health crisis. prima91 / stock.adobe.com
DECRYPTION – The monetization strategy of the platform, an Amazon subsidiary, is slipping.
Next month, tickets to attend TwitchCon will go on sale. This year, the high mass of the social network Twitch, which brings together tens of thousands of streamers and spectators from all over the world as well as brands, will be held from June 29 to 30 in Rotterdam, before the American version in San Diego of September 20 to 22. This will be an opportunity to take the pulse of the streaming giant, known for broadcasting live videos that viewers can comment on in real time.
Launched in 2011, Twitch has never attracted such a large audience. Leader in the live streaming market, it has more than 35 million daily visitors (140 million monthly active users in 2022), three-quarters of them aged 18 to 34. Every month, nearly 2 billion hours of video are viewed there. Seven million steamers broadcast them live in 35 languages around the world. In France, there are 59,000, an increase of 20% in one year. A craze…
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#success #Twitch #fails #profitable