If you too, I watched the new matchmaking reality “The Group”, and the participant Nadav Mendelson It was familiar to you, there is a reason for that. Mendelssohn’s television presence is not the first in his life, as he was previously interviewed for Rita Goldstein On Keshet 12’s “Galit Vailanit” show, as part of a project to strengthen local businesses, where he told about the company he founded, called “Urban Giraffe”.
Mendelsohn told us that he founded the company in question in January 2020 with two of his closest friends. What started as an idea for a side business developed into the main and successful occupation of the group of friends, including the actor Tom Gal. “We started with food tours in the markets of Tel Aviv on the weekends, and then the corona virus came and destroyed the cards. In mid-March 2020, we decided to contact the business owners with whom we worked on the tours and suggested that we start collecting different products from them and start a venture that will help us all survive financially. We found an association that employs at-risk youth who build wooden boxes, We packed products from 15 different businesses in Hatikva and Levinsky market (first in a studio apartment of one of the partners) and from there it’s all history,” said the reality participant.
He later added: “We found ourselves employing dozens of friends who lost their jobs in packaging and shipping and we felt that we were managing to do some good in this crazy time. Today we work with over 200 manufacturers and small businesses from all over the country, continue with all our strength with the tours and develop a new and exciting tour project that will be revealed Very soon.”
Also, Mendelson said that recently the group also opened “Romia”, a hidden wine and culture yard in the heart of the Carmel market, which corresponds with the roots of the Tel Aviv market. According to him, “Rumya is a house woven from a partnership with Chef Panda from “Pita Panda” and the “Tulip” winery, a social and amazing winery from Kfar Tikva.”