Los hashtags They can be very useful when you want to share specific information about a matter of importance nationally or globally. Especially when natural disasters, wars or sporting events occur, among other things, they are especially important moments to use hashtags. What hashtag or hashtags should you use? How many people use them and how can you find that information? If you want to become an expert in the art of hashtags on social networks, you are in the right place. Hashtags are a great way to:
- Build your company brand
- Drive a marketing campaign
- Stay in touch with your audience
Knowing how to use hashtags is crucial for any digital advertiser or media company of communication or, simply, someone who wants to gain prominence in social networks by communicating.
Why use a hashtag?
There are many reasons why you should be using hashtags in your tweets, but if we had to choose only three of them, they would be the following:
Using hashtags in your social media posts can dramatically increase the perception and interaction. Since they will make your hashtag tweet appear to people who are looking for information on that specific topic. In fact, according to a Twitter report, brands using hashtags see a 50% increase in engagement compared to those that do not use them. Also, hashtags have been shown to have a positive impact on the number of retweets.
Hashtags are a very effective way to build your brand when you are using promotional material, when it comes to advertise new products or to generate interest towards your business. With whatever method you’ve chosen to build your brand, be sure to harness the power of hashtags and make the most of this tool.
Hashtags are not only effective for building your brand and increasing interactions, they can also Help find your target audience. Specifically, hashtags make your audience find you. How? Very simple: by using the same hashtags that they use. This method is particularly effective in social networks like Instagramwhere users can follow hashtags and see all the posts that use them.
How do you put a hashtag in a message? Using a hashtag is very simple. enough just use the # sign and then insert the keyword you want to rank higher for your post. Don’t forget that the spaces are not identified, so write all the words together.
Basic tips for using hashtags
- Do not put all the content in a hashtag. If you want to know what people are thinking about a movie, use the hashtag with the name of the movie and not #whatpeoplearethinking about the movie. This will greatly limit the search, reducing the volume of content found.
- Don’t use a hashtag for every word. This tip is the opposite of the previous one. If you add the hashtags #what #people #are #thinking #about #the #movie, you will add the content in various search groups, not necessarily what you initially planned.
- Use a hashtag that is consistent with the content topic. Using a hashtag, just because it is trending but without saying something relevant to the topic, will make the hashtag ineffective for the dissemination of content.
- check the grammar. A simple spelling mistake, or even typing, can make the hashtag a failure. Well, it is not very likely that several people make the same mistake when creating a hashtag.
How does the hashtag work in the different social networks?
Despite having been created on Twitter, today it is already used in all social networks. This makes it very important to research each of the social networks very well to understand how people behave and how they use hashtags to generate the greatest possible engagement.
For example in Twitterpeople tend to use only one or two hashtags in their publications, precisely because it is a microblogging platform in which the characters are limited. However, in Instagram people use 4 or more hashtags on average.
Beyond the difference in hashtag used, each of the social networks has its particularities and specifications. Therefore, it may be a keyword that is successful on Twitter, but this does not mean that it will be as successful on Facebook.