Don Lenny Gabay (SuperPharm Photography)
The grumbling content company has created a network series for Super-Pharm that seeks to address the complex challenges of young parents. Since joining the network, “Another One” with the participation of actress Don Lenny Gabay has received more than 150,000 views.
These days, “Another One on the Road” aired for the first time – a new comedy network series produced for “Life Babies”, the private label of Super-Pharm. The person behind the production of the series is the Israeli content company “Shrotonim”. The series was created by Elior Amsalem, starring actress Don Leni Gabay and is three episodes long and about three minutes long for each episode.
“Another on the Road” looks at different situations from the parenting experience in a humorous way and creates identification among young parents, from the dynamics between grandmothers who come to help parents with grandchildren, the challenges around breastfeeding, and also – how to go on a romantic date after becoming parents. Since its launch, “Another One on the Road” has received more than 150,000 views, and hundreds of comments, shares and tags in various media.
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Life Babies is Super-Pharm’s private label in the field of baby products, which together with the other Super-Pharm private label products accounts for close to one-fifth of online sales and sells pacifiers, bottles, wipes, diapers, snacks, developmental toys and more.
Shahar Bar-David, CEO of Shrotonim: “We are very proud of the series we created for the members of Super-Pharm. We were given creative freedom that led to an entertaining network series that manages to convey both the advertising messages with a wink and a smile. “After a good few years that there was no network series here, we are very happy to launch it, and rumor has it that ‘another one is on the way’.”
Rona Lichten Ohayon, Super-Pharm’s Marketing Communications Manager: “This is Super-Pharm’s second collaboration with the content company Shrotonim. We are pleased to continue to add value to the private label Life, which provides a cost-effective alternative for parents in Israel.”
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