PARIS, February 29, 2024 – advertisers now have a new tool too navigate the complexities of streaming TV advertising. DoubleVerify today launched DV Authentic streaming TV, a solution designed to improve openness and quality in connected television (CTV) and streaming ad campaigns.
Boosting transparency in a Rapidly Evolving Landscape
The new offering centralizes AI-powered content recommendations, reporting, and optimization for enhanced visibility and performance.
- DV Authentic streaming TV is now available in france.
- The solution aims to provide advertisers with greater control over their streaming ad spend.
- It consolidates advances in pre-bid controls, brand suitability, and measurement.
Advertisers can now centralize premium content recommendations, reporting, analysis, and optimization within a single workflow, offering better visibility and optimized performance in the fast-growing streaming ecosystem. This launch addresses a critical need for clarity in a space often described as fragmented and opaque.
What exactly does this mean for brands trying to reach viewers through streaming services? DV Authentic Streaming TV provides the intelligence and consistency necessary to support the next phase of streaming growth,according to industry experts.
Did you know?– Connected TV (CTV) encompasses streaming services accessed via smart TVs, gaming consoles, and streaming devices, representing a meaningful shift in how audiences consume video content.
Building on Existing Advances
“The launch of DV Authentic Streaming TV marks another milestone in DV’s expansion into the streaming TV ecosystem,” said Todd Randak, GM of CTV at DoubleVerify. “over the past year, we have strengthened pre-bid controls, introduced automated brand suitability workflows, expanded program-level transparency, and improved measurement through the OM SDK for Connected TV (CTV).DV authentic streaming TV consolidates all of these advances to establish a unified and independent standard of quality and performance.”
Pro tip– Prioritize brand suitability checks when advertising on streaming platforms to ensure your ads appear alongside content aligned with your brand values and target audience.
The solution leverages artificial intelligence to recommend premium content, ensuring ads appear alongside suitable programming.
the company emphasized the importance of a unified standard for quality and performance as streaming continues to gain market share.By consolidating these improvements, DoubleVerify aims to provide the industry with the tools it needs to navigate the evolving landscape of connected television.
Reader question– How will solutions like DV Authentic Streaming TV impact the cost of CTV advertising for smaller businesses?
