Dylan Wang’s D.desirable Pop-Up to Launch Internationally in Singapore
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Singapore is set to become the international launchpad for D.Desirable, the fashion brand founded by Chinese actor Dylan Wang, with a pop-up store opening at Ion Orchard from January 30 to February 25. The move underscores Singapore’s growing appeal as a hub for global brands and creative talent.
A Singapore-Inspired Collection
The pop-up will showcase an exclusive collection directly inspired by Wang’s experiences in Singapore last October, when he attended the Formula One Singapore airlines Singapore Grand Prix 2025. His journey through the city-state – encompassing visits to attractions like River Wonders, Bird paradise, and the vibrant neighborhoods of Bugis, Katong-Joo chiat, and Duxton – was documented in a three-episode series released in December.
This immersive experience clearly resonated with the actor, who is known for his roles in popular Chinese dramas including Meteor Garden (2018), Love Between Fairy and Devil (2022), and Guardians Of The Dafeng (2024). “Singapore is truly a place full of unexpected surprises around every corner,” Wang said in a press statement. “Within minutes, one can step seamlessly from modern architecture to traditional shophouses with deep-rooted heritage, and the next moment from vibrant urban streets to lush green spaces. Every visit unlocks fresh discovery. The sights and sounds of Singapore, as well as the warmth and passion of the people, never fail to inspire me. Bringing D.Desirable here to Singapore feels absolutely right.”
Collaboration with Local Artist Ah Guo
The D.Desirable pop-up will also feature the D.Desirable x Ah Guo Singapore Limited edition Collection, a collaboration with Singaporean illustrator Lee Kow Fong, better known as Ah Guo. Ah Guo is celebrated for his distinctive watercolor artwork depicting local animal characters, everyday scenes, and the people of Singapore. the collection will include a range of items,from T-shirts and canvas bags to collectible blind boxes.
In addition to the retail offerings, themed outdoor installations will adorn the ground floor of Ion Orchard, further enhancing the immersive experience for visitors.
STB’s Vision for Creative Growth
The partnership between the Singapore Tourism Board (STB) and Dylan Wang highlights the nation’s commitment to fostering creativity and attracting international brands.”We are delighted that Dylan Wang has chosen Singapore as the international launchpad for his D.Desirable pop-up and to witness how he has channelled his rich experiences in Singapore into a unique collection,” said a representative from an international group. “We hope Singapore will continue to ignite creativity and empower global talent and brands to realise their international growth ambitions.”
The launch of D.Desirable in Singapore signals a strategic alignment between entertainment, fashion, and tourism, positioning the city-state as a dynamic destination for both consumers and creative industries.
Why: Dylan Wang’s fashion brand, D.Desirable, is launching internationally to capitalize on Singapore’s growing reputation as a hub for global brands and creative talent. The launch is inspired by Wang’s positive experiences in Singapore, documented in a three-episode series.
Who: The key players are Dylan Wang (founder of D.Desirable), Lee Kow Fong (Ah Guo, collaborating artist), the Singapore Tourism Board (STB), and Ion Orchard (the pop-up location).
What: D.Desirable will host a pop-up store at Ion Orchard from January 30 to February 25, showcasing a collection inspired by Singapore and a collaboration with local artist Ah guo. The pop-
