2023-07-04 10:52:09
Ekoï is a brand now firmly rooted in the pelotons. Ekoi
Created more than twenty years ago, the SME based in Fréjus has made a name for itself in the peloton with constantly innovating products.
This edition of the Tour de France 2023, Ekoï approaches it with relish. The French cycling equipment manufacturer (helmet, glasses, clothing, etc.) works with four teams, and not the least: Lotto Dstny, Cofidis, Arkéa-Samsic and Israel-Premier Tech, all led by well-known figures in the peloton. It is beginning to be a long time ago, in 2009, when Ekoï made its appearance on the Grande Boucle. That year, the company had won its first stage victory with Brice Feuillu, then a professional with Agritubel and who was wearing a helmet and a pair of glasses from the brand for the occasion.
“There is indeed a Tour effectunderlines Jean-Claude Rattel, the founding CEO of Ekoï, from the start, this event offered us magnificent visibility. Moreover, when we question our customers, many of them have identified the brand thanks to this competition. » For information, the biggest cycling competition in the world is followed by more than 40 million viewers…
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