2024-03-28 07:59:51
LINE STICKERS supports Thai creators Grow leaps and bounds at LINE CREATORS CONNECT DAY 2024, inviting you to upgrade to official stickers. Increase the opportunity to expand your work with the copyright business
LINE STICKERS is organizing an exclusive event, LINE CREATORS CONNECT DAY 2024, for Thai creators to gather to exchange trends and ideas for new works. including listening to business directions Expanding the work to a wider audience with pleasing lines and new business opportunities at LINE STICKERS, ready to support and encourage Thai creators to create their own identities through official stickers (Official Stickers), creator stickers (Creators’ Stickers) and so on. Top works with the copyright business model (IP Business)
Isaree Damrongpitakkul Director of Consumer Business, LINE Thailand and the LINE STICKERS Thailand team reveal the growth of the LINE STICKERS business group, which currently has more than 1.3 million creators who create stickers and has stickers available for purchase on Thailand market over 7 million sets
Know the user Increase your chances of winning hearts
LINE STICKERS has revealed the numbers of sticker users in 2023. It was found that the majority of users are still 68% women and 32% men. The main user group is younger. They are in the age range of 20-34 years and are beginning to spread to more users in other provinces. The proportion is Bangkok 45 : Other provinces 55 because LINE STICKERS has pushed for the creation of more groups of shops that are authorized to be representatives of LINE STICKERS (LINE Verified Reseller) in the provinces. It was also found that users are downloading more emoji for use, and 1 in 5 sticker users often download themes. This is considered an opportunity to create more work to meet the needs of use.
5 hottest sticker trends of the year
This year’s hot sticker trend is Motion Trend (sticker gestures), including Sarcastic, a biting style that emphasizes messages, words or events that are in the current trend, Lovely, a cute style that is easy to use in any situation, and Chubby. The chubby pattern looks friendly, while Style Trend (sticker design style) is Minimal, emphasizing character design with simple basic colors, clear lines, but adding uniqueness with very little color, and Colorful emphasizes color tones that clear variety But not bold To create fun with design
Full creator development program
LINE STICKERS announces readiness to act as a space to create opportunities. Be a consultant and support new and professional creators to grow together with LINE with a clear work plan Whether it’s the Creators Club program, which is being organized for the 3rd year with various special privileges According to the total number of downloads from users Both prize money The right to participate in special activities from LINE. This year, the Creators Club will be developed to make it easier for creators to access. Including organizing the LINE STICKERS CONTEST 2024 competition, which has been held for the 9th year in a row, to have a chance to be the winner of an exclusive trip to Japan. Including campaigns to create works according to the needs of LINE STICKERS along with continuous marketing activities. To push creators to create more quality work into the market.
Official Stickers, a space that supports both creators and partners.
LINE STICKERS also supports the creation of new projects. To enhance the creator’s work and identity to be sustainable. Both push and promote the work of creators in Thailand to become official stickers (Official Stickers), which will be the starting point for creating opportunities for creators to sell their sticker works abroad. and access to other business channels such as the copyright business (IP Business) more easily. This year, it has been considered that creators with outstanding works at the top level in 2023 will receive a special income share rate as well.
Continuing to strengthen Thai creators with LINE IP Business
Another business unit that helps increase creators’ growth potential is LINE IP Business, which is an important link between creators and corporate customers. who want to do creative marketing or character marketing Last year, LINE IP Business had revenue growth of over 700% (compared to 2022 and 2023). Based on this success, LINE IP Business will focus on working proactively in presenting creators’ work to customers and business partners and will continue to expand into the European, Taiwanese, and Chinese markets through participation in international trade shows like the Hongkong Licensing Show 2024 and appointing representatives to take care of various copyrights. In 2024, LINE IP Business aims to grow twice as much. By continuing to increase the number of customers Shake hands with partners and connect with B2B customers to increase sales channels.
In addition, LINE CREATORS CONNECT DAY 2024 also invited a special guest, Khun Fah – Napat Kantharak, owner of the FAHFAHSWORLD platform, illustrator. Character designer Come provide inspiration for work development. and find principles for creating creative works that are pleasing to you from the experience of this artist’s work It also introduces LINE VOOM, a social media tool that will help creators promote their work. Create a fan community base and increase the rate of purchasing stickers on LINE, which has more than 35 million users. And specially for this event, LINE VOOM also introduces a special hashtag like #LINESTICKERSCreator. To help make the use of LINE VOOM more efficient for attendees only.
This time LINE CREATORS CONNECT DAY 2024 is not only a creative space. It’s still like a big textbook full of theories. Techniques to follow and many ideas Ready to inspire creators to develop and expand their own work to keep up with market demand. and work with more happiness than before
Those interested in LINE STICKERS can follow additional information at LINE OA: @linestickersth. In addition, those interested in becoming creators You can follow more information at LINE OA: @linecreatorsth You can apply to be a creator via https://creator.line.me/th/ and you can follow the movement of various activities at https://creator-mag-th.weblog.to/
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