2023-04-21 19:16:57
Since the beginning of the year, sales of the home delivery start-up Getir have fallen drastically. Riccardo Milani / Hans Lucas via Reuters
STORY – Getir, one of the last two actors, asked to be placed in receivership.
Considering the development of express shopping delivery in France is a bit like watching a fast-paced film: the viewer goes almost seamlessly from exposition to outcome. Barely two years ago, a dozen start-ups of all nationalities set up in France, promising consumers home shopping delivery in less than 15 minutes. The French Cajoo, the Germans Gorillas and Flink or even the Turkish Getir were among those pioneers who meshed French cities with their mini-warehouses – the famous “dark stores” -, installed instead of mini-markets or bank branches.
Giant advertisements in the metro, recruitment of employees at hefty prices, generous discounts to win over customers: start-ups have spared no expense in developing the express shopping delivery market in France, and grabbing the put by taking the lead of the peloton. Money? So that’s not a problem. It’s flowing…
This article is for subscribers only. You have 82% left to discover.
Want to read more?
Unlock all items immediately.
Already subscribed? Login
#Express #rise #fall #quick #commerce