F1 & Apple: Domenicali on Potential Partnership | Apple TV+

Formula 1 & Apple Accelerate US Expansion with Landmark Broadcast Partnership

Apple will become the exclusive home of Formula 1 in the United States beginning in 2026, a move heralded by Formula 1 leadership as a pivotal step in growing the sport’s footprint within the American market.The announcement builds on the momentum generated by the critically acclaimed Apple Original Film, F1: Drive to Survive.

The partnership, revealed initially in October, was the focus of discussions during an Apple TV press day featuring Formula 1 president and CEO, Stefano Domenicali, and Eddy Cue, Apple’s Senior Vice President of Services. The conversation, held in Los Angeles, centered on the future of the sport, the upcoming 2026 regulations, and the success of F1: Drive to Survive.

The film’s impact is already being felt within the industry, having secured four nominations for the upcoming Academy Awards (Oscars) – including recognition for Best Picture, Visual Effects, Sound, and Film Editing. This widespread acclaim has substantially raised the profile of Formula 1 globally.

Domenicali expressed his optimism about the collaboration, stating that the partnership will “launch our sport through Apple TV for our American fans.” He emphasized the dedication required to achieve this goal, adding, “That’s a lovely opportunity that we’re going to do with passion, with determination, because we are resilient.”

The ambition extends beyond simply broadcasting races. According to Domenicali, the goal is to integrate Formula 1 into the fabric of American sports culture. “We have a dream that is more than a dream – it’s an obligation to our fans to develop the sport, to make sure that F1 is becoming a part of the culture here in the United States,” he explained. “Our dream would be, one day, not only waking up to follow the Super Bowl or NBA or MLS, but also F1.”

Did you know? – The “Drive to Survive” docuseries premiered in 2019 and is credited with a notable surge in F1’s US viewership, particularly among younger demographics. It provides behind-the-scenes access to teams and drivers.

The expanded Apple ecosystem will play a crucial role in this strategy. Beyond live race coverage on Apple TV, the sport will be amplified across Apple News, Apple Maps, Apple Music, Apple Sports, and Apple Fitness+.

The broadcast agreement itself is complete. Apple TV will host all Free Practice, Qualifying, sprint sessions, and Grands Prix. Notably, select races and all free Practice sessions will be available to watch for free within the Apple TV app, broadening accessibility for potential fans.

Furthermore, F1 TV premium, Formula 1’s existing premium content offering, will continue to be available in the US exclusively through an Apple TV subscription, offered at no additional cost to subscribers. This streamlined approach aims to provide a seamless experience for both existing and new Formula 1 enthusiasts.

Pro tip – F1’s 2026 regulation changes include a shift towards more enduring fuels and a revised car design. Apple’s coverage is expected to highlight these technical advancements for viewers.

Why: Formula 1 and Apple have partnered to expand F1’s reach and integrate it more deeply into American sports culture. The partnership aims to capitalize on the growing popularity of F1, fueled by the “Drive to Survive” series, and leverage Apple’s extensive ecosystem to reach a wider audience.

Who: the key players are Formula 1, led by President and CEO Stefano Domenicali, and Apple, represented by Senior Vice President of Services Eddy Cue. The agreement impacts Formula 1 fans in the United States, as well as Apple TV subscribers.

What: Apple will become the exclusive broadcast home of Formula 1 in the United States starting in 2026. This includes all races, qualifying, and practice sessions on Apple TV, with select