West Virginia Bets on Fall Foliage to Boost Tourism Amidst National Park Closures
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Despite a delayed start to the season, West Virginia is doubling down on its efforts to attract visitors with vibrant fall colors, particularly as national parks across the country remain closed due to the ongoing federal government shutdown. The state is investing in accessibility and promotion, hoping to capitalize on a $9 billion tourism industry.
A German traveler recently expressed disappointment at the lack of color in the forests near Morgantown, noting the superior display in the Blue Ridge Mountains. “The color in [the] Blue Ridge Mountains is better,” he said. “[It] was yellow and red. But here, only green.” This sentiment underscores the challenge West Virginia faces in consistently delivering the quintessential autumn experience.
Understanding the Science of Fall Color
For years, the state has been working to provide travelers with accurate information about peak foliage times. According to Jeremy Jones, director of the West Virginia Division of Forestry, understanding the science behind the changing leaves is crucial. “When the days start getting shorter, when there’s less daylight and the temperatures start to drop, essentially, the chlorophyll production in the leaves slows down and stops,” he explained.
This process allows other pigments – reds, oranges, and yellows – to become visible, creating the stunning displays that draw tourists. The Division of Forestry collaborates with the West Virginia Department of Tourism to produce a Fall Foliage Map, a key resource for planning trips.
A Challenging Year for Foliage
This year presents unique challenges. The state experienced a wet summer followed by unusually warm and dry conditions extending into October. This atypical weather pattern has delayed the peak color change in many areas. Jones’ office publishes an annual fall foliage forecast map, based on historical data and current environmental factors, to help visitors pinpoint the best viewing locations.
Despite the delayed start, officials remain optimistic. Jones emphasized the state’s natural advantages, stating, “We’re the third most forested state in the country. We’re fortunate to have a very diverse hardwood forest, which is why we have beautiful fall foliage like we do.”
New Strategies to Enhance the Visitor Experience
The West Virginia Department of Tourism is taking a proactive approach to provide real-time information. Lauren Bodnar, the director of public relations and strategic partnerships, explained that her office is leveraging social media to track color changes. “We definitely are trying to give travelers the best insights of where we’re seeing the leaf colors changing,” she said.
This year, the department is also publishing weekly travel itineraries focused on regions with the most vibrant foliage, a service Bodnar believes is unmatched by other states. While West Virginia may not be the first destination that comes to mind when people think of fall foliage, she describes it as a “hidden gem.”
Economic Impact and Government Support
The state’s investment in tourism is paying off. Last year, tourism contributed an estimated $9 billion to West Virginia’s economy, driving job creation and economic growth. Recognizing the importance of this sector, Governor Patrick Morrisey recently announced a $100,000 investment to keep the New River Gorge and Harper’s Ferry national parks open through at least October 24, despite the federal government shutdown. This move ensures continued access to these popular destinations during peak foliage season.
Both Bodnar and Jones encourage residents and visitors alike to explore West Virginia’s public lands and enjoy the beauty of the season.
This story was produced by the Appalachia + Mid-South Newsroom, a collaboration between West Virginia Public Broadcasting, WPLN and WUOT in Tennessee, LPM, Weku, WKMS and WKU Public Radio in Kentucky and NPR.
