fan Bingbing Finds Singaporean Women Healthier, More Disciplined
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The actress and beauty entrepreneur shared her observations after a fan meet in Singapore promoting her brand, Fan Beauty Diary.
- Chinese actress Fan Bingbing launched her beauty brand, Fan Beauty Diary, at Watsons in Jewel Changi Airport.
- She noted Singaporean women prioritize fitness and clean eating compared too their counterparts in China.
- Fan Bingbing highlighted the growing trend of “C-beauty” and its potential in the Southeast Asian market.
- The actress, also a tourism ambassador for Melaka, enjoys Singapore’s shopping and vibrant atmosphere.
Chinese actress-turned-beauty businesswoman Fan Bingbing believes Singaporean women have a notably disciplined approach to wellness.”Compared with Chinese women, they’re healthier. They go to the gym more and eat more cleanly,” she stated on January 3, following a fan meet at Jewel Changi Airport for the launch of her brand, Fan Beauty Diary, at retail chain Watsons. This observation offers a glimpse into differing lifestyle priorities and beauty standards across cultures.
A Frequent Visitor and Tourism Advocate
The 44-year-old film star is a frequent visitor to the region, extending beyond business ventures.She serves as a tourism ambassador for Melaka, Malaysia, having been conferred an honorary datukship. “I usually go shopping as the shops here are made up so beautifully and,especially during Christmas and New Year,Orchard Road becomes even prettier. Every time I’m here, it realy feels like a vacation and everyone’s happy,” she shared in Mandarin.
Expanding C-Beauty’s Reach
Singapore marks the second offline retail market for Fan’s beauty brand, following its initial success in malaysia. the expansion was a natural progression, she explained: “singapore and Malaysia are so close and there are also a lot of Chinese people here, whether as tourists or residents.” However, she didn’t shy away from a candid observation about the city-state’s cost of living. “It’s expensive here!” she quipped, then added with a laugh in English, “(I’m) very real.”
She elaborated, “In Singapore, you’ll feel everything is so expensive, even a bun. But its quality is very good and the food is very good. It’s a garden city so everywhere you go, it shows up well in pictures.”
The launch event itself saw notable consumer interest, with some attendees going to great lengths to participate. The event required a minimum spend of $499 on fan Beauty Diary products. One attendee, Ms. Chen Ru Hui, admitted to exceeding the spending requirement simply to have a chance encounter with the actress.”I’m happy that I took a photo with her, but I’m not really a big fan. I just bought her products to try and somehow hit it.”
Fan Bingbing’s venture into beauty mirrors the success of other celebrity entrepreneurs like Rihanna and kylie Jenner. despite a hiatus from Chinese film projects as a 2018 tax scandal, she has made a return to acting, winning the golden Horse award for Best Actress in November 2025 for her role in the Malaysian film *Mother Bhumi*.Balancing both acting and her beauty brand presents a challenge. “When I’m not filming, I’m usually working on my brand. I’ll be thinking of products, testing them and promoting them, so I do spend quite a bit of time on my brand.”
