2023-09-22 11:59:49
Image: Reuters
Prada: hype and craftsmanship
Outside, the crowd is shouting: “Enhypen, Enhypen” – we’re talking about the K-pop band, whose visit to Prada will ensure that the show will surely go viral later on. And inside, backstage after the show, they’re shouting Fashion people: “Fabio, Fabio” – we’re talking about Fabio Zambernardi, who worked as Miuccia Prada’s right-hand man for decades and ensured that the collections were excellently crafted. Hype and craftsmanship also join hands on the catwalk: the dresses are light and rigid, a typical Prada paradox. Thin scarves sit over sturdy suits, feather skirts peek out from under rough jackets, and crystal spirals sit on the leather. The pieces are Instagram-ready, but backstage Miuccia Prada and her co-designer Raf Simons also emphasize the work and technique that goes into the embroidery. “We’ve been talking about it for two years,” says Raf Simons. Very few people will be interested in the details. The fact that the pieces look so good is even more so.
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