2024-03-01 06:59:49
FC Barcelona has taken a step forward at the forefront of sports performance by closing a collaboration agreement with Made of Genes, a leading Catalan startup in personalized health solutions. The agreement, announced within the framework of the Sports Tomorrow Congress 2024 held during the Mobile World Congress, establishes a strategic partnership to develop biomedical intelligence solutions aimed at improving player performance and managing their health more effectively.
The initiative, promoted by the Barca Innovation Hub, FC Barcelona’s research and innovation platform, aims to use personalized molecular and genetic studies to optimize training, prevent injuries and personalize medical care for elite athletes. Joan Laporta, president of FC Barcelona, highlighted that this alliance reinforces the club’s commitment to the application of advanced knowledge to improve sporting performance, with special attention to women’s sports.
A focus on health and sports performance
The agreement between FC Barcelona and Made of Genes will allow the analysis of biomarkers obtained through blood and DNA studies, as well as the collection of information on the body composition, muscle loads, previous injuries and sleep quality of each player. This data will be processed using artificial intelligence algorithms to provide personalized recommendations that optimize sports performance and minimize the risk of injury.
The alliance is framed in a context where technology and science play an increasingly important role in the world of sports. Investment in health and performance solutions has seen significant growth in recent years, with leagues like the NFL betting on advanced technologies to improve athletes’ performance and ensure their safety.
Boosting innovation in the sports industry
FC Barcelona and Made of Genes join a growing trend of collaboration between sport, technology and science. This alliance demonstrates the commitment of both actors to innovation and advancement in the field of sports performance. As the sports industry enters a new era of technology and data, initiatives like this are expected to further drive excellence in elite sport and benefit athletes and fans alike.