Rotterdam is bracing for a particularly vibrant Klassieker on March 22nd, as Feyenoord prepares to transform the usual away section of De Kuip into “Vak MM” – a unique supporter space created in partnership with main sponsor MediaMarkt. The initiative aims to amplify the atmosphere within the stadium and provide a special experience for Feyenoord fans, even as away supporters are, as in recent years, not permitted to attend the match.
The Klassieker, the highly anticipated rivalry match between Feyenoord and Ajax, is sold out, but fans still have a chance to be part of this special occasion. MediaMarkt is giving away 100 tickets for Vak MM through their “Take your Seat” campaign, offering a unique opportunity to witness the match from this specially designated area. This year’s match promises a particularly unified home support, with a focus on creating an electrifying atmosphere for the team.
A New Glance for De Kuip’s Away Section
Traditionally, the away section at De Kuip is separated from the rest of the stadium by lexaan walls and netting. However, for the Klassieker, these barriers will be removed, effectively integrating Vak MM with the surrounding stands. This deliberate change is intended to foster a sense of unity and allow Feyenoord supporters in Vak MM to feel fully immersed in the energy of the entire stadium. The goal is to create a truly unified experience, with every voice contributing to the support for the team.
According to Feyenoord’s official website, this transformation is a “sympathetic action” by MediaMarkt, prioritizing the overall supporter experience. The removal of the physical barriers is a symbolic gesture, representing the collective backing of the Feyenoord faithful.
MediaMarkt’s Role and the “Take Your Seat” Campaign
MediaMarkt, Feyenoord’s main partner, is central to this initiative. Beyond transforming the away section, the company is also offering fans the chance to win tickets to Vak MM. The “Take your Seat” campaign provides a pathway for supporters to secure a spot in this exclusive area. Details of the campaign are available on Feyenoord’s website, with entries accepted until Wednesday, March 18th at 12:00 PM.
But the benefits don’t stop there. MediaMarkt is also giving away 2,000 Feyenoord ONE codes to those who enter the competition but don’t win tickets. These codes will grant access to exclusive content surrounding the Klassieker, including pre-match analysis, press conferences, and full match coverage, allowing fans to follow the action throughout the year via Feyenoord’s streaming platform.
Beyond the Match: A Focus on the Supporter Experience
The creation of Vak MM isn’t simply about filling seats; it’s about enhancing the overall matchday experience. By removing the physical separation, Feyenoord and MediaMarkt aim to create a more immersive and unified atmosphere, amplifying the support for the team during this crucial match. This initiative reflects a broader trend in football, where clubs are increasingly focused on creating memorable experiences for their fans.
The Klassieker is a fixture steeped in history and rivalry, and the atmosphere within De Kuip is always electric. This year, with the unique setup of Vak MM and the enthusiastic backing of the Feyenoord supporters, the match promises to be an unforgettable occasion. The removal of the lexaanwanden and netting is a tangible demonstration of the club’s commitment to its fans and its desire to create a truly special environment for this iconic clash.
As the March 22nd match approaches, anticipation is building among Feyenoord supporters. The chance to be part of Vak MM, and contribute to the unified atmosphere, is a compelling incentive for fans to participate in the “Take your Seat” campaign. The initiative underscores the strong partnership between Feyenoord and MediaMarkt, and their shared commitment to enhancing the fan experience.
Supporters who are unsuccessful in securing tickets for Vak MM can still follow all the action and exclusive content through the 2,000 Feyenoord ONE codes being given away by MediaMarkt. This ensures that even those not present at De Kuip can fully immerse themselves in the Klassieker experience.
The next step for interested fans is to enter the “Take your Seat” competition before the March 18th deadline. Winners will be contacted directly, and the lucky few will experience the Klassieker from the unique vantage point of Vak MM. For more information and to enter the competition, visit Feyenoord’s website.
What are your thoughts on this innovative approach to enhancing the matchday experience? Share your comments below and let us know how you’ll be supporting Feyenoord during the Klassieker!
