fieldwork Brewing Scores Partnership as Official Non-Alcoholic Craft Beer of the San Jose Sharks
A new multi-year partnership will bring Fieldwork Brewing’s award-winning non-alcoholic craft beer options to San Jose Sharks games adn events, beginning with the team’s home opener in October 2025. The collaboration also features the involvement of Sharks right wing, Tyler Toffoli, who will participate in community initiatives and fan engagement activities.
The partnership aims to provide fans with more inclusive beverage choices without sacrificing flavor, according to a release. Beginning October 9, 2025, fans at SAP Center and Tech CU Arena will be able to enjoy Fieldwork’s non-alcoholic portfolio, including options like Headliner to the IPA, Day money NA Grapefruit Blonde, Fieldwork Light NA American Pilsner, and Supertonic mocktails, alongside the brewery’s conventional beers.
“Our fans asked for more inclusive beverage choices without compromising taste,” stated a representative from the San Jose Sharks.”Fieldwork’s quality and Bay area footprint make them the perfect partner to elevate the in-arena experience.”
Founded in Berkeley,California,in 2014,Fieldwork has rapidly expanded to ten locations across Northern California,establishing itself as a community-focused brewery. This partnership represents an expansion into the South Bay region and reinforces the company’s dedication to both innovation and hospitality.
“Hockey nights are about community,” said Barry Braden, CEO of Fieldwork Brewing. “we built our non-alcoholic program so everyone from die-hard supporters to designated drivers can raise a can together. Teaming up with the Sharks, and working with Tyler Toffoli, lets us share great beer, with and without alcohol, with more people in more moments.”
NHL star Tyler Toffoli expressed his enthusiasm for the collaboration, noting that fieldwork’s non-alcoholic beers offer a “true craft option” for fans both at the arena and during celebrations.
Partnership Highlights Include:
- In-Arena Availability: Fieldwork non-alcoholic beers will be available at SAP Center concessions, clubs, and select premium suites starting October 9, 2025.
- Limited-Edition Can Drops: Sharks-themed packaging will be released at Fieldwork locations and participating retailers throughout the Bay Area.
- Content & Fan Experiences: Planned activities include watch parties, meet-and-greets, and fan giveaways throughout the season.
- Responsible Enjoyment: Jointly developed educational initiatives will promote responsible beverage consumption.
Fans can find more details about the partnership and Fieldwork’s offerings at drinkfieldwork.com and on Instagram at @drinkfieldwork.
fieldwork,known for its innovative beverages and community focus,currently operates eight taprooms with two more planned across Northern California. Sharks Sports & Entertainment (SSE),the parent company of the San Jose Sharks and San Jose Barracuda,manages SAP Center at San Jose and several ice facilities throughout the Bay area,employing over 1,500 individuals collectively known as “team Teal.” This collaboration signifies a growing trend toward inclusive beverage options within the sports and entertainment industry.
