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FIFA World Cup™ Trophy tour Lands in Bangkok, Igniting Football Fever with Coca-cola
The FIFA World Cup™ Trophy is set to arrive in Bangkok on january 24, 2026, as part of the global FIFA World Cup™ Trophy Tour by Coca-Cola, offering Thai fans an unprecedented opportunity to view the iconic symbol of footballing glory.
The Coca-Cola Business Group in Thailand – encompassing Thai Namthip Corporation Public Company Limited, Haad Thip Public Company Limited, and Coca-Cola (Thailand) Company Limited – is orchestrating the event, aiming to amplify the excitement leading up to the 2026 FIFA World Cup, hosted jointly by the United States, Mexico, and Canada. The tour will visit over 30 FIFA member countries, spanning a 150-day journey and over 75 locations, bringing the coveted trophy to fans worldwide.
“It is another proud moment for Coca-Cola to bring you the world-class football experience, FIFA World Cup™, that everyone has been waiting for,” stated a senior official from The Coca-Cola Company. “Allowing consumers around the world, including Thai football fans, to witness the World Cup trophy is a way to warm up for a fun and exciting experience before the actual match.”
The 2026 tournament promises to be the largest in history, featuring an expanded roster of teams and a greater number of matches.FIFA Chief Business Officer Romi Cai emphasized the significance of the partnership with Coca-Cola,noting that it has “united the hearts of soccer fans all over the world” for the past two decades. The 2026 tour also marks the 20th anniversary of the collaboration, adding a special layer of significance to the event.
The centerpiece of the Bangkok experience will be the public display of the FIFA World Cup™ Original Trophy at River Park ICONSIAM on January 24, 2026. Fans will have the chance to photograph themselves with the trophy and participate in a range of activities featuring popular thai performers, including Phi Phi Krit, Biwkin puttipong, Pan Saranawat, Oat Pramote, Timethai, and Perses.
To gain access to the event, consumers can redeem prizes – including tickets to view the trophy – by purchasing “Coke” or “Coke Zero” products worth at least 99 baht and uploading their receipts to the campaign platform: https://cokeurl.com/FWCTT_TH. Tickets are limited to the first 12,000 successful registrants.
coca-Cola’s promotional efforts extend beyond the main event. The company is launching a comprehensive marketing campaign throughout Bangkok, utilizing outdoor advertising, in-store displays, radio spots, and a commercial film starring Thai football star Jay Chanathip Songkrasin. A highlight of the commercial features a helicopter carrying the FIFA World Cup™ Trophy Tour flag over the Chao Phraya River, symbolizing the arrival of the tour. Fans can follow the campaign’s progress on the Coca-Cola Thailand youtube channel: https://www.youtube.com/watch?v=V4WckmY_o24.
Beyond the trophy tour, Coca-Cola is demonstrating a long-term commitment to Thai football.The company is reviving the “Coke® cup” Youth League U-17, a three-year collaboration with the Football Association of Thailand, aimed at nurturing young talent and providing opportunities for Thai youth to compete on the world stage.
As a FIFA partner since 1976 and an Official Title Sponsor since 1978, Coca-cola continues to play a pivotal role in bringing the magic of the World Cup to fans globally. This year’s campaign is poised to be a landmark event, celebrating the sport and fostering a shared passion for football among Thai fans.
