Figma Stock Jumps on Earnings Despite SaaS Selloff & AI Costs

by mark.thompson business editor

The software industry is navigating a turbulent period, dubbed the “SaaS-pocalypse” by some, as investors reassess valuations amid a broader market correction. Against this backdrop, cloud-based design platform Figma delivered its fourth quarter 2025 earnings on Wednesday, revealing revenue of $303.8 million – a figure that exceeded expectations and offered a glimmer of optimism. The results, which represent a 40% year-over-year increase, sent Figma’s stock up 15% in after-hours trading, a notable rebound for a company whose share price had previously tumbled over 80% since its initial public offering.

Figma’s performance stands in contrast to the widespread downturn affecting software-as-a-service (SaaS) companies. A recent selloff has erased roughly $1 trillion in valuations, with over $285 billion wiped out in February alone, according to reports. Giants like Intuit, Microsoft, Oracle, and Salesforce have all experienced significant declines, and even tech behemoths like Amazon, Alphabet, and Meta have seen their growth prospects tempered by increased capital expenditures. This challenging environment makes Figma’s positive earnings report, and its ability to accelerate growth from the third quarter, particularly noteworthy.

Revenue Growth and Key Metrics

The $12 billion design company’s Q4 results showcased several key improvements. Beyond the 40% year-over-year revenue growth, Figma reported a net dollar retention rate of 136%, the highest in ten quarters. This metric indicates strong customer loyalty and expansion of spending among existing clients. The company also surpassed a significant milestone, exceeding $1 billion in annual revenue for the first time, finishing 2025 with approximately $1.1 billion in total revenue. Figma’s fourth quarter also marked its best performance to date in terms of net new revenue.

Navigating the AI Shift and Monetization Strategy

Figma’s success isn’t occurring in a vacuum. The company is actively integrating artificial intelligence into its platform, a move that CEO Dylan Field believes will enhance its offerings. “As AI gets better, Figma gets better—and we’re shipping faster than ever,” Field stated during the earnings call. In 2025, Figma expanded its product line from four to eight offerings and launched over 200 new features, many of which incorporate AI-native functionality. This focus on AI is also driving a shift in Figma’s monetization strategy.

Next month, Figma plans to implement a consumption-based pricing model for AI usage. Currently, the company allows customers to experiment with AI features through embedded credits. Yet, once those credits are exhausted, users will need to purchase add-on packs. According to Praveer Melwani, Figma’s chief financial officer, early indicators are positive, with 75% of paid customers spending over $10,000 annually already “bingeing” on AI credits weekly. More than half of Figma’s paid customers above $100,000 in ARR are using Figma Produce every week, he added.

Profitability Concerns and Cash Flow

Despite the positive revenue figures, concerns remain about Figma’s profitability. The company’s adjusted free cash flow margin has been declining, falling from 41% in the first quarter of 2025 to 13% in the fourth quarter. Gross margin also decreased from roughly 92% to 86% during the same period, attributed to the costs associated with running AI inference at scale. Melwani attributed the Q4 free cash flow decline to “continued investment in infrastructure and AI, changes in the timing of vendor payments, and a one-time $25 million IP transfer tax” related to the acquisition of AI-imaging startup Weavy, now rebranded as Figma Weave.

However, Melwani expressed confidence in the company’s long-term cash-generating potential, noting stabilization in gross margins over the past two quarters. He also highlighted improvements in infrastructure optimization, which have reduced the cost of serving each user. Figma is betting that increased AI usage will translate into revenue growth that offsets these infrastructure costs.

Strategic Partnerships and Enterprise Growth

Figma is also actively forging partnerships with leading AI companies, including Anthropic and OpenAI, to bolster its offerings. The company recently announced a partnership with Anthropic’s Claude Code, allowing users to convert AI-generated code into editable designs within Figma. This collaboration signals a broader strategy of integrating with, rather than competing against, major players in the AI space. Figma also works with OpenAI through a ChatGPT and FigJam integration. The company ended Q4 with 67 customers spending over $1 million annually, a 68% increase year-over-year, demonstrating growing traction in the enterprise market.

Looking ahead, investors will be closely watching Figma’s ability to successfully implement its consumption-based pricing model and translate AI investments into sustained revenue growth. The company’s next earnings report will provide further insight into its progress and its ability to navigate the evolving landscape of the software industry.

This article provides information for educational purposes only and should not be considered financial advice. Consult with a qualified financial advisor before making any investment decisions.

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