Amazon has reduced the price of its Fire TV Stick 4K Plus to $40, a $30 discount from its usual $70 list price. The retailer is offering this 43 percent markdown ahead of Black Friday, according to Mashable Deals.
The streaming device provides 4K Ultra HD capabilities alongside support for Dolby Vision, HDR10, HDR10+, and HLG. Users can also access Dolby Atmos audio through compatible receivers or soundbars. To maintain streaming quality and reduce interference in homes with many connected devices, the stick utilizes Wi-Fi 6 technology, reports Amazon. The device features a quad-core 1.7GHz processor to enable fast navigation and quick app starts. It can be powered by an adjacent outlet using the included AC adapter and is designed to fit behind a television.
Amazon offers discounts across the Fire TV lineup
While the 4K Plus model sees a significant price cut, other devices in the Amazon ecosystem are also seeing promotional pricing.
The Fire TV Stick 4K Select is positioned as a value-focused device. It offers 4K playback, modern HDR formats, and Dolby Atmos, though it uses Wi-Fi 5 connectivity rather than the more advanced Wi-Fi 6 found in higher-end models, Android Authority reports. This model is aimed at mainstream viewing for shoppers who want Alexa features and inexpensive 4K streaming without premium-tier hardware costs.
The more powerful Fire TV Cube is also seeing a price reduction. Amazon reports that the device is currently priced at $110, which is a 45 percent discount from its $200 retail price. The Cube features an octa-core processor, making it twice as powerful as the Fire TV Stick 4K Max, and supports Wi-Fi 6E. For content quality, the Cube uses Super Resolution Upscaling to convert HD pictures into 4K. To enhance the deal, the retailer is offering new users three free months of Amazon Music Unlimited and a one-month trial of Xbox Game Pass, Amazon reports. The device also ships for free.
Streaming and gaming features on Fire TV devices
The Fire TV hardware provides access to various streaming platforms, including Netflix, Prime Video, Disney+, and HBO Max, Mashable reports. For gaming, the devices allow for streaming Xbox titles via an Xbox Game Pass subscription. Prime members can access over 25 party games using their phones as controllers, along with a rotating library of high-quality games such as Hogwarts Legacy or Indiana Jones and the Great Circle for free, Amazon reports.
Search functionality on these devices is enhanced by AI. Users can find content using the Alexa Voice Remote by searching for specific actors, storylines, or quotes. The Alexa Voice Remote also includes buttons for volume, mute, and power, allowing for television control without multiple remotes. Alexa+ can answer questions and manage various compatible smart home products.
Comparison of current Fire TV device pricing
The following table compares the pricing for various Amazon streaming models as reported by recent sources:
| Device Model | Sale Price | Original/List Price |
|---|---|---|
| Fire TV Stick 4K Select | $21.99 | $49.99 |
| Fire TV Stick 4K | $24.99 | $59.99 |
| Fire TV Stick 4K Plus | $40 | $70 |
| Fire TV Cube | $109.99 | $199.99 |
As of July 6, the Fire TV Stick 4K Plus had previously been seen on sale for $39.99, Mashable reports.