2023-07-04 16:50:29
Order in one click and receive the product, without moving from your sofa… More than three out of five French people have got into the habit of buying online, according to the Annual Report of the Federation of e-commerce and distance selling (Fevad) published this Tuesday, July 4.
With the successive confinements due to the Covid-19 pandemic, the French have massively adopted this mode of purchase, placing France in second place among European countries for e-commerce turnover, behind the United Kingdom. United and ahead of Germany.
► 3 out of 5 French people buy online
According to figures from Fevad, 42 million French people buy regularly on the Internet, or 80% of Internet users. The working population (25-49 years old) is the most adept at buying online (9 out of 10 people), while only 68% of retirees use it. Online shopping is practiced by all social categories of the population, even if the CSP + (most favored socio-professional categories) are more “e-consumers” (95%) than the inactive (69%).
Online shopping is most common in the Center region (86%), ahead of the PACA and Occitanie regions. Ile-de-France comes fourth, while Brittany is at the bottom of the ranking, with 72% of buyers on the Internet.
► 15% of consumers shop at least once a week
More than one in ten French people buy online at least once a week. A third of consumers do so two to three times a month, and a quarter once a month. On average, an Internet user makes 54 online purchases per year, with an average basket of €65 per purchase.
In some sectors, consumers have largely switched to e-commerce. More than half of French people buy clothing items online. Four out of ten also have shoes and beauty products delivered. More than one in three uses the Internet to purchase books or cultural products.
► Acclaimed home delivery
Home delivery remains the preferred means of delivery for consumers on the Internet, chosen by more than eight out of ten customers.
Less expensive, relay point delivery comes second. Generally in local shops, it also allows merchants to increase the number of visits to their store.
A quarter of Internet users use the click and collect to pick up their purchases from stores, a way of shopping popularized during the covid-19 epidemic.
►147 billion euros in turnover
In 2022, the e-commerce sector achieved 147 billion euros in turnover. An amount up 14% compared to 2021. Online commerce now accounts for more than 12% of retail commerce.
These results are explained by “the significant increase in sales in the transport, tourism and leisure sector”, specifies the Fevad. Whether for SNCF tickets, or booking activities online, the service sector will show growth of 36% in 2022. It now represents nearly 60% of total online commerce.
Conversely, the sale of products decreased in 2022. But this drop is mainly explained by a post-Covid situation where Internet users have purchased less equipment. However, the sale of products continues to progress compared to before the pandemic (+ 33% compared to 2019).
► One in two buyers turn to second-hand or refurbished
The Internet gives pride of place to the second hand. More than one in two French people (52%) bought a refurbished or second-hand product in 2022. More ecological and less expensive, second-hand products appeal to consumers.
Leboncoin, a peer-to-peer sales site, thus ranks second among the most visited sites in France, behind Amazon, which remains the leader in the sector with more than 9 million visitors per day in France.
Vinted, a clothing resale platform, rose to fifth place in the ranking of the most visited sites. Fashion items have become the leading category of second-hand products bought on the Internet by the French.
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