For the first time in the country, an Apple Store votes in favor of a strike

2024-05-12 06:21:01

It’s a small revolution for Apple. Unionized employees of a brand store voted on Saturday in favor of a possible strike, which would be the first in a brand of the technology group in the United States.

“The vote shows employees’ frustrations over unresolved issues in the workplace. The date of a possible work stoppage will be determined by IAM CORE (the local branch of the union),” the IAM union said in a statement.

More than a year of negotiations

The employees of this Apple Store, based in Towson, a town on the outskirts of Baltimore in Maryland, had already achieved a historic first in June 2022, by voting to form a union, which had never happened in a American store of the iPhone manufacturer. They have since joined the ranks of IAM (which mainly represents technicians), and their branch is negotiating a new professional contract with Apple.

Saturday’s vote “follows more than a year of negotiations with Apple management which did not result in satisfactory solutions on essential issues for (our) members”, explained the union in a press release on Wednesday. . Discussions particularly stumbled over “work-life balance, unpredictable schedules which disrupt personal life and salaries which do not reflect the cost of living in the region”.

A picket far from the image desired by the brand

The Towson store has about 100 employees. Some 98% of those who voted were in favor of a work stoppage, according to a union representative. “Today’s vote (…) sends a clear message to Apple,” said members of IAM CORE, quoted in Saturday’s press release. The strike could take place before the next negotiation meeting, scheduled for May 21.

Apple carefully cultivates a polite image, physically embodied by its luxurious stores. A picket line in front of one of them would therefore harm its brand image. In France, last September, nearly a quarter of employees in Apple stores went on strike on the day of the global launch of the iPhone 15, to demand a salary increase at least equal to inflation.